Marketing Director

**Who We Are**

**The Opportunity**

Seeking a creative, strategic, and analytical Marketing Director to own and grow Urban Insight’s marketing function working under the guidance of the CEO, COO and Director of Client Development. The role includes defining and executing strategies and tactics to increase marketing qualified leads and the rate at which existing leads are converted into clients. Strategic and tactical, the Marketing Director will formally establish the marketing function, working as a marketing team of one with support from a cross-functional team.

**Key Responsibilities**
- ** Brand Awareness & Consistency** - Develop and maintain our brand strategy, messaging and visual identity across all marketing channels and sales deliverables to enhance brand visibility, recognition, and alignment with the company’s mission.
- ** Integrated Campaigns & Funnels** - Develop account based marketing (ABM) messaging and successfully plan, execute, and analyze marketing campaigns and establish key B2B funnels to increase MQLs and achieve conversion goals or other business objectives.
- ** Conversion Optimization** - Increase conversion rates through conversion rate analysis, A/B testing, UX and customer journey optimization, lead nurturing, and landing page optimization.
- ** Analytics & Reporting**:

- Using Hubspot and other available tools, provide detailed analysis and reports on conversion metrics, campaign performance, and ROI to recommend investment in marketing activities.

**Success Metrics**:

- In your first 3 months_
- Become an expert in the Urban Insight brand, success stories, services, audience and current and previous marketing initiatives.
- Conduct an assessment and gap analysis of Urban Insight’s current marketing efforts.
- Working with our CEO, COO and Director of Client Development, deliver marketing strategy with prioritized marketing activities and a tactical plan.
- Collaborate with sales to improve outbound sales scripts, establishing a meeting rate of 5%.
- Establish and report on key metrics that drive our growth.
- By the end of 2025_
- Increase MQLs back to 100-150 per year.
- Support sales meeting goal of $3.0mm of net new business.
- Support account management meeting goal of $1.2mm of new business from existing accounts.

**Location & Availability**

This position is available for fully remote work to individuals outside of the U.S. Minimum of 4 hours overlap with 9am - 6pm Pacific Time required.

**Qualifications & Requirements**:

- 7+ years of experience in marketing, including demonstrable experience in developing marketing strategies, managing budgets, and executing campaigns across various channels, including digital and offline.
- Minimum CEFR C1 level with English (ideally C2).
- Demonstrated success growing MQLs and providing a strong ROI.
- Highly motivated and tenacious personality.
- Experience working independently on a marketing team of one, with cross-functional support.
- Strong data analysis and prioritization skills.
- Bachelor’s degree or higher required.
- Familiarity or willingness to learn marketing and digital tools like Hubspot, Canva, Google Suite, Jira, Notion, Google Analytics, content management systems, and more.

**About Urban Insight**
- We work with some of the best-known museums, nonprofits and other institutions, such as LACMA, The Broad, University of Southern California, City of Los Angeles, and the Japanese American National Museum.
- We’ve won numerous design awards including such as for our work for Stay Housed Los Angeles and the National World War 1 Museum & Memorial.
- We have a clearly defined project management methodology and case management system.
- We run on the Entrepreneurial Operating System.

**Why Work at Urban Insight?**
- We take on interesting, meaningful projects for appreciative clients
- We offer a flexible working environment - work from anywhere in the United States
- We work with you to create a career path that works for you
- The average employee tenure is 6.5 years
- We're stable and growing. We've been in business for 24+ years and continue to grow each year
- We believe in a reasonable life/work balance and enjoy 40-hour work weeks
- We allocate resources and time for training and professional development
- We have weekly events to keep the team connected: Lunch & Learns, Lightning Demos, Game Breaks

**Compensation**

We offer a highly competitive salary, which depends on your qualifications and experience. Our salary package includes:

- Total annual compensation: $2,000-3,000 USD per month
- Paid time off (15 days increasing to 20 after four years
- Holiday time off (~10 days per year)
- An annual customized training plan and time to study
- Performance and compensation reviews annually

**To Apply**

Resumes that are not submitted in English will not be considered.

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