Marketing Director

hace 1 semana

Medellín, Antioquia, Colombia Admin Ops A tiempo completo $4.500.000 - $9.000.000 al año

Director de Marketing

Palabras Clave

  • Director de Marketing
  • Gerente de Marketing
  • Jefe de Marketing
  • estrategia de marketing
  • CRM
  • SEO
  • campañas pagadas
  • B2B

We are seeking a highly skilled Marketing Director based in Colombia to lead our marketing strategy and team. The ideal candidate must be fluent in English, with a proven ability to drive B2B lead generation through a combination of strategic planning, paid campaigns, CRM, and creative leadership. This role is central to building demand, strengthening our brand, and aligning marketing activities with sales objectives.

Key Responsibilities

  • Lead, inspire, and develop a multidisciplinary marketing team, fostering a culture of creativity, accountability, and innovation.
  • Own the B2B marketing strategy to generate high-quality leads that convert into revenue. Strengthen and optimise CRM systems to support segmentation, automation, and nurturing workflows.
  • Plan, execute, and continuously improve paid media campaigns (Google Ads, LinkedIn, and other channels) to maximise ROI and lead acquisition.
  • Oversee the creation of compelling content including guides, white papers, case studies, and campaign assets designed to capture and nurture leads.
  • Drive website optimisation for conversions, ensuring effective landing pages, lead capture forms, and user journeys.
  • Implement SEO strategies to boost visibility and ensure organic growth.
  • Use analytics and reporting tools to measure campaign performance and identify opportunities for improvement.
  • Establish and track KPIs that reflect lead quality, pipeline contribution, and campaign performance.
  • Partner with the sales team to align lead generation, qualification, and follow-up strategies. Collaborate with client-facing teams to incorporate customer insights into marketing plans. Manage budgets and allocate resources effectively across channels and initiatives.
  • Lead key projects such as product or service launches, large-scale promotional campaigns, and market expansion initiatives.
  • Assign tasks and oversee team performance and deliverables, ensuring alignment with project goals. Conduct regular performance evaluations and set individual objectives that support broader departmental and organizational strategies.

Skills And Experience

  • Proven experience as a Marketing Director or senior marketing leader in a B2B environment.
  • Advanced English proficiency (written and spoken).
  • Strong track record in CRM management, marketing automation, and data-driven campaign optimisation.
  • Hands-on expertise in paid media (PPC, LinkedIn Ads, retargeting) and digital performance marketing.
  • Experience with SEO, content marketing, and inbound strategies.
  • Analytical mindset with the ability to translate insights into actionable strategies.
  • Excellent leadership, team management, and cross-departmental collaboration skills.
  • Ability to thrive in a fast-paced environment and deliver measurable business results.

What We Offer

  • Opportunity to shape and lead marketing strategy in a growing B2B business.
  • Collaborative and innovative work culture.
  • Competitive compensation package.
  • Career development opportunities and international exposure.

Sectores Laborales

  • Mercadeo y Publicidad
  • Ventas
  • Dirección y Gerencia

Cargo

  • Director

Otras Habilidades
Habilidades técnicas:

  • Gestión de CRM
  • Optimización SEO
  • Campañas PPC

Habilidades Interpersonales

  • Liderazgo
  • Comunicación efectiva
  • Pensamiento estratégico

  • Director de ventas y marketing

    hace 2 semanas

    Medellín, Antioquia, Colombia Experis Colombia A tiempo completo $1.500.000 - $3.000.000 al año

    En Experis marca especializada de talentos de TI nos encontramos en la búsqueda de Director de Marketing y ventas con enfoque en Marketing B2B con experiencia en el sector de tecnología, desarrollo de software, SAAS, o afines.Que ofrecemos: Ubicación: Medellín – modalidad flexible. Contrato: Indefinido Horario: Lunes a viernes. Salario: A convenir de...

  • Director de marketing

    hace 1 semana

    Medellín, Antioquia, Colombia Casa Nua A tiempo completo US$40.000 - US$60.000 al año

    Estamos buscando a nuestro próximo Director de MercadeoSi te apasiona liderar estrategias que transforman marcas, impulsar crecimiento comercial y dirigir equipos creativos hacia resultados extraordinarios, esta oportunidad es para ti. Objetivo del rolDiseñar, implementar y evaluar estrategias de marketing y publicidad que fortalezcan la visibilidad, el...

  • Director(a) de Marketing y Posicionamiento Digital

    hace 1 semana

    Medellín, Antioquia, Colombia Sumeria Propiedad Raiz A tiempo completo $9.000.000 - $12.000.000 al año

    EnGrupo Sumeria Bien Raíz S.A.S., una compañía en el sector inmobiliario de lujo con presencia en Medellín y el Oriente Antioqueño, buscamos un(a)Director(a) de Marketing y Posicionamiento Digitalcon visión estratégica, criterio de marca y dominio integral de los entornos digitales.Buscamos un perfilestratégico, creativo y ejecutor, capaz de conectar...

  • Director de marketing digital

    hace 3 días

    Medellín, Antioquia, Colombia Jackie London Inc A tiempo completo $1.500.000 - $3.000.000 al año

    Estamos contratandoDigital Marketing Manager Medellín | Lunes a Viernes, 7:00 a.m. – 5:00 p.m. Jackie London Company SAS Interesados enviar su hoja de vida a:En asunto del correo indicar: Digital Marketing Manager Industria: Confección de ropa interior femenina, fajas y ropa deportiva.Descripción del puesto:El Digital Marketing Manager será...

  • Director creativo

    hace 1 semana

    Medellín, Antioquia, Colombia Hi Potential A tiempo completo $1.200.000 - $3.600.000 al año

    Para empresa del sector de marketing y publicidad, buscamos un Director Creativo, quien se encargará de liderar la parte conceptual, visual y estratégica de las campañas y proyectos de marca. Sus principales responsabilidades incluyen la definición de conceptos creativos, el desarrollo de propuestas de branding y comunicación visual, y la articulación...

  • Director Comercial

    hace 1 semana

    Medellín, Antioquia, Colombia Elcielo Hotel A tiempo completo $8.000.000 - $12.000.000 al año

    Sobre NosotrosSomos un hotel boutique de lujo reconocido por su servicio excepcional, gastronomía de clase mundial y experiencias. Nuestro compromiso es superar las expectativas de nuestros huéspedes a través de la excelencia, la atención al detalle y una hospitalidad auténtica.El RetoBuscamos un Director Comercial apasionado por el mundo hotelero y...

  • Director of Operations

    hace 3 días

    Medellín, Antioquia, Colombia Neowork A tiempo completo US$60.000 - US$120.000 al año

    NeoWork is seeking a Director of Operations to lead day-to-day service delivery, team management, and process optimization for a fast-growing digital organization. This teammate will oversee core operational workflows, support client relationships, and guide a multidisciplinary team to ensure consistent performance across email marketing and lead generation...

  • Director of Operations

    hace 5 días

    Medellín, Antioquia, Colombia NeoWork A tiempo completo US$30.000 - US$40.000 al año

    NeoWork is seeking a Director of Operations to lead day-to-day service delivery, team management, and process optimization for a fast-growing digital organization. This teammate will oversee core operational workflows, support client relationships, and guide a multidisciplinary team to ensure consistent performance across email marketing and lead generation...

  • Email Marketing Specialist

    hace 1 semana

    Medellín, Antioquia, Colombia DealMaker A tiempo completo $1.200.000 - $2.400.000 al año

    DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and...

  • Email Marketing Specialist

    hace 1 semana

    Medellín, Antioquia, Colombia DealMaker A tiempo completo US$30.000 - US$50.000 al año

    DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and...