Director of Marketing

hace 5 días

Medellín, Colombia TheCompuLab A tiempo completo

Nomad Lane is seeking an experienced and results-driven marketing leader to drive the next chapter of Nomad Lane’s growth and brand evolution, while executing 360° integrated marketing strategies, leveling up performance marketing, and spearheading D2C growth and e-commerce optimization.

This role is expected to be heavily executional and hands-on in nature, directly managing multiple channels, agencies and team members. We expect the role to require approximately 40 hours a week.

**Responsibilities**:

- Lead Nomad Lane’’s performance marketing efforts across all acquisition, remarketing and retention, while defining and executing across a strategy that aligns with the company’s strategic objectives and profitable growth trajectory.
- Own brand marketing execution and collaborate closely with the Product team to develop stand-out campaigns and out-of-the-box initiatives that drive brand affinity and hit key business objectives.
- Manage marketing budget; including forecasting and regular reporting.
- Oversee and optimize performance marketing campaigns with a strong focus on acquisition, retention, CPA, ROAS, and overall ROI.
- Oversee customer and marketing analytics priorities, including channel level KPIs, relevant on-site metrics, and attribution.
- Collaborate with product team and digital/development partners on e-commerce priorities, site performance, KPIs, CRO, and testing.
- Monitor marketing trends and innovations (e.g. new tools, channels, strategies) to keep Nomad Lane on the leading edge of marketing innovation where appropriate.
- Own relationship with performance marketing agency and marketing technology platform partners.
- Own and optimize the e-commerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates.

**Requirements**:

- 6+ years of relevant marketing experience with proven leadership in digital and e-commerce marketing roles.
- Demonstrated expertise in performance marketing, including proven results managing acquisition, retention, and customer lifetime value.
- Strong proficiency with marketing analytics tools (e.g., Meta, Google Analytics, Klaviyo, Shopify ecosystem).
- Exceptional project management and organizational skills, able to prioritize multiple initiatives in a dynamic, fast-paced environment.
- Proven experience managing budgets, forecasting, and reporting to senior leadership.
- A creative thinker with strong problem-solving skills and the ability to translate insights into actionable strategies.
- Excellent communication and leadership abilities, capable of influencing cross-functional teams and senior management.
- Hands-on approach with a willingness to engage deeply in tactical execution when necessary.

Pay is in USD, approximately $3,000 per month, depending on experience.
This position is offered under a contractor agreement.

Application Question(s):

- Strong proficiency with marketing analytics tools (e.g., Meta, Google Analytics, Klaviyo, Shopify ecosystem).
- Are you able to travel to the United States if needed?

**Experience**:

- marketing: 6 years (required)

**Language**:

- English (required)

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