CRM Strategy Supervisor

hace 1 semana

Bogota, Colombia Prodigious A tiempo completo

Company Description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
- We Move People, and People Move Us_

**Job Description**:
The Senior Manager of CRM Strategy provides **data-driven** marketing program leadership for customer acquisition, loyalty, and retention efforts. This role is responsible for **strategy** and **program definition** as well as stewarding activation across direct-to-consumer communication channels. In addition, this role is expected to support alignment across addressable paid and owned marketing and experiences.

**Responsibilities**:

- **CRM Program Development**: Lead a cross-functional team in the collaborative development and stewardship of program initiatives for a major pre
- and post-purchase CRM program
- ** People Management**: Supervise an individual’s work, conduct career coaching, and oversee the client deliverables.
- ** Client Relationships**: Develop direct collaborative working relationships with key client stakeholders
- ** Consumer Behavior**: Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research
- ** Marketing Technologies**: Development and implementation of use cases for advanced marketing strategies and technologies (DMP, CDP, Database/CMS, Salesforce Marketing Cloud)

**Qualifications**:

- English - **Full professional proficiency (C1)**:

- 5 years developing B2C marketing programs and campaigns at an agency, consultancy, or within a marketing department (as a guide)
- People management experience and or desire to people manage
- Develop marketing strategy frameworks and program roadmaps
- Conversant in performance analysis, test design, data actionability, and their impact on marketing activation across channels
- Highly competent in independent settings with clients (often at the senior level) and able to proactively navigate client organizations to connect the dots and succeed
- Ability to navigate a diverse and matrixed organization and team structure
- Comfortable operating in an ambiguous and dynamic environment

Additional Information
**_
Join our Global Team_

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