Marketing Manager

**Locations: Colombia only (remote)**: Come join us at Odisea and work with some of the most exciting start-ups in the US In this role you will work with a trailblazing company in the realm of smart building technology, specializing in a SaaS-based connected platform that integrates hardware and software solutions to optimize building operations. Renowned for its innovative approach to enhancing the performance and health of building systems, the company leverages cutting-edge IoT technology, data analytics, and real-time insights to revolutionize energy management, operational efficiency, and cost reduction in the commercial and industrial real estate sectors. **The Role***: You will play a critical role in driving Enertiv's marketing efforts by executing a diverse range of initiatives that elevate our brand, engage our audience, and support our sales goals. Success in this role requires a data-driven mindset, exceptional project management skills, and a deep understanding of B2B SaaS marketing, with the ability to adapt and thrive in a dynamic environment. **Responsibilities**: - Manage the newsletter list and maintain audience segmentation. - Content Marketing: - Publish blogs and maintain consistent content updates on the website. - Manage LinkedIn content strategies for founder, head of sales and company - Maintain and execute a detailed content calendar. - Event Coordination: - Plan and coordinate webinars, including setup, invites, and follow-ups. - Assist with the logistics of physical and virtual events. - Design and Collateral Creation: - Oversee instructions, iterations and approvals of design projects via our outsourced designed team for decks, one-pagers, website updates, and more. - Advertising and Demand Generation: - Manage LinkedIn Ads and Google Ads campaigns, optimizing for performance. - Monitor and synthesize ABM (Account-Based Marketing) signals to support sales. - Website Management: - Perform updates to the company website and ensure content is accurate and in line with our most recent knowledge of our customers. - Publish innovation updates across the website, newsletters, and social channels. - Product Marketing: - Share product updates through Intercom and other relevant channels. - Ensure innovation updates are communicated effectively to all audiences. - Data and KPIs: - Record and analyze marketing performance metrics to inform decision-making and strategy. - Gifting and Engagement: - Coordinate gifting programs for prospects, customers, and key partners. **Qualifications and Attributes**: - Excellent written and verbal English proficiency, with the ability to communicate clearly and concisely in a professional environment. - Bachelor's degree in Marketing, Communications, or a related field - 5 or more years in marketing for B2B SaaS companies - Strong proficiency with marketing platforms such as Zoho, Webflow, Intercom, and analytics tools - Proven project management skills, with the ability to multitask and prioritize various marketing initiatives - Exceptional attention to detail and a results-driven approach to tracking marketing KPIs and performance metrics - Ability to collaborate effectively with cross-functional teams, including sales, design, and product teams - Experience managing social media strategies, particularly LinkedIn, to drive brand awareness and engagement. - Flexibility and adaptability, thriving in a fast-paced, evolving environment - Knowledge of digital advertising, particularly LinkedIn Ads and Google Ads, and experience optimizing campaigns for performance is a plus - Knowledge or experience in the construction industry or PropTech is a plus **About the Company**: Odisea fue fundada bajo la creencia de que las empresas increíbles solo pueden ser construidas sobre la base de una cultura intencional cultivada por personas excelentes. En Odisea, estamos abordando una necesidad específica al redefinir el "nearshoring" para ayudar a cerrar la brecha de oportunidades entre Colombia y los Estados Unidos, y estamos construyendo un equipo apasionado de profesionales comprometidos con este propósito. Industry - IoT Connected Devices | Computer Software | Construction Tech_ Type - Privately Held_