Data Analyst Marketing Analytics

hace 4 días

Bogotá, Colombia Gallagher A tiempo completo

**Introducción**:
Bienvenido a Gallagher, líder mundial en seguros, gestión de riesgos y servicios de consultoría. Con un equipo en crecimiento de más de 50.000 profesionales en todo el mundo, empoderamos a empresas, comunidades e individuos para que prosperen. En Gallagher, puede desarrollar una carrera, ya sea en nuestra división de corretaje, nuestra división de consultoría de recursos humanos y beneficios o nuestro equipo corporativo. Experimente The Gallagher Way, una cultura impulsada por valores compartidos y una pasión colectiva por la excelencia. Únase a uno de nuestros equipos dinámicos, donde desempeñará un papel fundamental a la hora de dar forma al futuro de Gallagher y desbloquear oportunidades incomparables tanto para sus clientes como para usted.

**Descripción general**:
The Data Analyst (Marketing Analytics) will play a pivotal role in the organization’s data-centric environment, acting as the bridge between raw data and actionable insights. Will be responsible for collecting, processing, and performing statistical analyses on large datasets to help our marketing teams and the organization make informed decisions. Also create visualizations, generate reports, and provide insights from trends and patterns.

**Cómo lograrás un impacto**:

- Data Collection and Extraction: Gather data from diverse sources, stored in databases or coming from various parts of the organization. Use SQL to pull relevant data or build queries to generate specific datasets for analyses.
- Data Cleaning and Preprocessing: Work on data cleaning, handling missing values, and correcting inconsistencies to ensure the dataset’s accuracy and reliability.
- Data Analysis: Use data analysis techniques to test hypotheses, identify patterns, and establish correlations between variables, making findings relevant and precise.
- Visualization and Reporting: Transform raw data into visual formats such as charts, graphs, and dashboards using tools like Power BI. Ensure visuals make data easier to interpret and facilitate data-driven decision-making across marketing teams.
- Presenting Insights and Recommendations: Communicate insights in a clear, concise manner, presenting reports to stakeholders and decision-makers. Help bridge the gap between data findings and strategic actions.

**Acerca de ti**:

- Bachelor’s degree in marketing, business, finance, economics, computer science, or a related field.
- Three to Five years of experience in a Data Analyst or a related role, with a track record of successful statistical analysis and data visualization.
- Bilingual English-Spanish
- Excellent communication and interpersonal skills to collaborate with people across the global.
- Results-driven mindset with a focus on achieving marketing and business objectives.
- Familiarity with current marketing trends, emerging technologies, and industry best practices.
- Proactive, creative thinking and the ability to innovate marketing processes and strategies.
- Insurance experience is a plus.

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