Senior Product/Marketing Analyst

hace 1 semana


Bogotá, Colombia The Global Talent Co. A tiempo completo

Join to apply for the Senior Product/Marketing Analyst role at The Global Talent Co. About Us At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals. About the Company The company you will work with is a fast-growing, data-driven organization focused on optimizing product performance and marketing effectiveness through advanced analytics. They specialize in e-commerce and subscription-based business models, leveraging cutting-edge data science tools to drive strategic decision-making and empower teams with actionable insights. The Role As a Senior Product/Marketing Analyst , you will play a pivotal role in driving data-informed decisions that directly impact product growth and marketing ROI. You will analyze complex datasets, design and interpret experiments, and collaborate closely with product and marketing teams to optimize business performance. This role is ideal for a data-driven storyteller who combines strong technical skills with commercial insight and experimentation experience. Key Responsibilities Analyze product usage, user behavior, and marketing campaign performance with a focus on business impact, growth, and revenue optimization. Collaborate with product managers and marketers to define commercial metrics, design and execute A/B or multivariate experiments, and translate results into actionable business strategies. Develop and maintain dashboards and reports to track KPIs and provide insights that inform decision-making at the strategic level. Build and deploy data pipelines and models to automate reporting and analysis processes. Proactively identify and investigate data anomalies or trends affecting product and marketing outcomes. Present findings clearly to stakeholders, translating complex data into business recommendations. Contribute to the development and enhancement data infrastructure and analytical tools in collaboration with the product analytics team. Must-Have Qualifications Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Computer Science); Master’s preferred. 7+ years of experience in product and/or marketing analytics with measurable business impact. Strong understanding of statistical concepts (hypothesis testing, regression analysis, time series analysis). Proficiency in SQL and experience working with large datasets. Experience in designing, executing, and interpreting experiments (A/B, multivariate) in product or marketing contexts. Strong problem-solving, analytical, and commercial acumen skills. Excellent communication and presentation skills to translate complex data insights for non-technical stakeholders. Experience with e-commerce businesses; experience with subscription-based models is a plus. Technical proficiency with: Python (Anaconda, Poetry/Pipenv or piplock) Version Control:, GitHub, GitHub Actions Infrastructure: AWS (S3, ECR, EKS) Reporting & Visualization: Tableau, Streamlit Workflow Orchestration: Prefect or Airflow Nice-to-Have Experience with MLflow, SpiceRack, Databricks Familiarity with hyperparameter optimization (Ax, Optuna) Experience contributing to data infrastructure and advanced analytics tools This is your opportunity to make tangible impact within a rapidly growing company dedicated to transforming the future of work. a team that values creativity, initiative, and results At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in. #J-18808-Ljbffr


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