Marketing Data Analyst Data Visualization

hace 2 semanas

Bogotá, Colombia VLEX Colombia Información Legal SAS A tiempo completo

**Marketing Data Analyst - Data Visualization & Strategic Marketing Insights**

Are you passionate about transforming marketing data into strategic action? At Vlex, we’re looking for a **Marketing Data Analyst** to deliver impactful insights, dashboards, and performance reporting that guide our sales and marketing teams toward smarter decisions. If you're skilled in data visualization, SQL, and marketing analytics—and enjoy turning complex data into meaningful stories—this is your opportunity to make a measurable difference in a global tech company.

**Role Summary**:
The Marketing Data Analyst is responsible for delivering **data-driven insights, dashboards, and performance reporting** that empower business units to make strategic decisions. This role combines technical skills in data visualization and SQL with marketing knowledge to analyze campaign performance, attribution accuracy, and the entire lead lifecycle—from acquisition to revenue.

**Key ResponsibilitiesDashboarding & Data Visualization**
- Build and maintain **real-time dashboards** in **HubSpot** to support decision-making across marketing, sales, and leadership teams.
- Design **deal attribution dashboards** to understand the performance of different acquisition channels.

**Campaign Performance Analysis**
- Generate **campaign performance reports** to evaluate impact, identify optimization opportunities, and track ROI.
- Track and report on **lead generation and conversion evolution**, identifying high-performing segments and conversion gaps across the funnel.

**Lifecycle & Funnel Insights**
- Monitor the **lead → deal → won** journey to assess the efficiency of the sales pipeline and highlight areas for improvement.
- Track the **evolution of PQLs and scoring** to evaluate lead quality and optimize segmentation for higher conversion rates.
- Provide **funnel-level insights** that connect top-of-funnel acquisition with bottom-line outcomes.

**Attribution & Data Quality**
- Validate and clean **attribution data**, ensuring consistency and accuracy across all marketing reports and dashboards.
- Monitor **data integrity issues** that may affect the performance or reporting of marketing activities, collaborating with Marketing Ops and Sales Ops as needed.

**Audience Segmentation & List Management**
- Optimize targeting strategies to improve personalization, campaign relevance, and engagement metrics.

**Required Skills**:

- Experience with HubSpot CRM and HubSpot Marketing tools (certification is a plus)
- Dashboard creation, data storytelling, cross-platform visibility
- **HubSpot Reporting** (campaign performance, attribution, lifecycle tracking)
- **SQL** (data extraction, transformation, report-ready structuring)
- **Marketing Analytics** (funnel analysis, attribution modeling, cohort tracking)
- **Data Visualization** (clear, actionable insights for strategic decision-making)
- Ingles C1

This is a **full-time position (8:00 a.m. to 5:00 p.m.)**, offered under a **permanent contract**, with **hybrid or remote** work flexibility. **Salary is negotiable** based on experience and qualifications.

Tipo de puesto: Tiempo completo

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