Paid Media Buyer

We are currently seeking a **Part-Time Paid Media Buyer** to join our team. This role is ideal for someone with a strong understanding of digital advertising platforms and a data-driven mindset. The position requires approximately **5-8 hours per week**, offering flexibility while allowing you to make a meaningful impact on our paid media strategy and performance. If you're passionate about optimizing ad campaigns and driving measurable results, we'd love to hear from you.

**Responsibilities**
**_Research_**
- Conduct research and analysis to understand our target audience, market trends, and industry competition.
- Use data to identify target audiences and optimize ad performance.
- Plan and execute media buys across various advertising platforms.
- Develop advertising strategies that align with our business objectives.

**_ Campaign Creation and Management_**
- Work with the creative team to develop effective ad creative and copy.
- Monitor and optimize ad performance to maximize ROI.
- Collaborate with other departments to ensure campaigns align with company goals.
- Test and iterate on different ad creative, targeting, and bidding strategies to continuously improve campaign performance.
- Keep up-to-date with industry trends, platform changes, and new ad formats to inform campaign planning and execution.

**_ Reporting and Analysis_**
- Analyze campaign data to understand performance and identify areas for improvement.
- Create and distribute regular reports to stakeholders.
- Use data to inform future campaign planning and optimization.

**Requirements**:
**_Technical_**
- Proven experience executing successful advertising campaigns across various platforms (Facebook, Instagram, Google, etc.).
- Expertise in digital advertising platforms and tools, including Facebook Ads Manager, Google Ads, and Google Analytics.
- Familiarity with A/B testing and other optimization strategies.
- Strong data analysis skills, with the ability to use data to inform campaign planning and optimization.

**_ Soft Skills_**
- Strong communication and collaboration skills, with the ability to work effectively with a team.
- Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously.
- Ability to work in a fast-paced, results-driven environment.
- Strong problem-solving skills, with the ability to think creatively to solve complex challenges.
- Passion for the advertising industry and staying up-to-date with the latest trends and best practices.

**_ Experience_**
- At least 3 years of experience as a Media Buyer, preferably in a performance marketing role.
- Experience with both direct response and brand advertising.
- Bachelor's degree in Marketing, Advertising, Business, or related field preferred.

**Culture**
- Great Brands Start With Great People_

Our culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.
- Inputs Over Outputs_

We value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.
- Flat Hierarchy_

Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.
- Small Team, Big Opportunities_

As a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.