Customer Engagement Strategy Assoc Manager
hace 2 semanas
Overview:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes** LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more.** PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
**Responsibilities**:
- Develop Strategy and a robust 360° Networking, collaborating with Sales Leaders and Functional business partners to guarantee, follow up and execute the Customer Strategy agenda.
- Ensure & guarantee WCCE through JBP process for Key Account Customers aligning and executing with local teams the KA Strategy.
- Lead and align Customer and PepsiCo agenda, collaborating and being the link between Global, Regional and Local teams securing the right communication with Customers.
- Guarantee a fluid communication with MU´s to ensure full support of Customer Engagement, DX & CCO for different initiatives with key accounts, like JBP, Negotiation, eCommerce, Capabilities, KAM ways of working.
- Establish and develop a collaborating relationship with DX areas (Insights, Shopper Mkt, Trade Mkt, Catman, eComm) to ensure the best Capabilities and Customer Strategy.
- Share / Install best practices and build strong capabilities in the Region & MU´s, to manage an effectively commercial relation with Key Account Customers in Latam.
- Leads Advantage Survey implementation, identifying potential issues, tracking progress, and collaborating with MU´s to drive improvements in rankings.
Qualifications:
- Professional / Bachelor degree / MBA a plus
- English: fluent professional.
- Experience in Latam in CPG Company + 5 years
- Understanding and experience of JBP and strategic selling with top tier B2C companies
- Strong business acumen and understanding of channel key drivers
- Ability to understand how value is created for consumers and retailers
- Able to work in matrix organization with strong influence skills to drive multi-countries /multi
- functional agendas
- Able to build impactful presentations for senior audience with the right story telling, data analysis & connection.
- Build winning relationship, influence others to act and networks to achieve results
- Travel availability 30%+
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