Digital Content Specialist, Ii
hace 1 semana
**Remote Work: Hybrid**
**Overview**:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about - locally and globally.
Come make an impact every day at Zebra.
**Responsibilities**:
- Maintain product data in the PIM (Product Inventory Manager) and Adobe Experience Manager CMS based on input from product managers, engineers, digital marketing, SEO/analytics team, sales, and other key business owners to ensure adherence to brand standards and strategic direction
- Lightly edit content delivered from the business for accuracy, consistency and grammar; suggest design and content improvements to better create an intuitive, consistent customer experience
- Upload digital assets into digital asset management system and tag with appropriate metadata
- Identify data or asset issues within the product detail page and work with supporting digital teams to correct data or asset issues
- Stay on top of schedules for products going through launch and end of life phases and understand data requests and needs for each
- Continually review and optimize assets and pages to resolve any broken links, issues or bugs, and to improve search engine position
- Work closely with Marketing teams to ensure business strategy and goals are understood while creating/recommending content that bridges the gap between business requirements and user needs as per the buyer’s journey
- Understand marketing implications of data and all potential areas of impact
- Identify trends and insights, and suggest process or system optimizations
- Support other key marketing initiatives, as needed
**Qualifications**:
- Bachelor's degree in Marketing, Communication, Library Sciences, Humanities, Media/Journalism or a related field
- Minimum of 2 years of experience managing content for a high traffic website
- Strong attention to detail
- Strong proofreading and editing skills in English
- Extremely organized, ability to prioritize work and manage multiple projects at one time
- Self-directed (some work will be remote); willing to try different avenues to solve problems
- Basic HTML knowledge and experience with a content management system such as Adobe Experience Manager
- Basic image production skills in Photoshop or similar tool
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