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Col - Digital Marketing Account Manager

hace 3 semanas

Bogotá, Colombia Tidal A tiempo completo

**Job Title: Digital Marketing Account Manager (Meta & Google Ads)**:
**Contractor Fee: $2,200-$2,750/month (USD)**:
**Work Arrangement: Remote**:
**Engagement Type: Independent Contractor**:
**Commitment: Full-time (Approx. 40 hours/week)**:
**Company Overview**:
Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

**About This Role**:
We're hiring a Digital Marketing Account Manager to lead and optimize paid advertising campaigns across Meta, Google, and TikTok for a diverse portfolio of clients. This role is ideal for someone who thrives on building strong client relationships, driving measurable campaign results, and staying ahead of digital marketing trends. You will be the strategic partner for clients, overseeing campaign planning, execution, optimization, and reporting while ensuring each campaign aligns with client goals.

**Key Responsibilities**:

- Develop, implement, and optimize paid social and search strategies across Meta, Google, and TikTok Ads.
- Plan strategic initiatives and lead optimization efforts to meet or exceed client goals.
- Monitor campaign performance, adjusting budgets, targeting, and creatives based on data insights.
- Conduct A/B testing on ad creatives, audiences, placements, and bidding strategies.
- Communicate regularly with clients to present strategies, performance results, and recommendations.
- Create and deliver detailed reports and insights on campaign performance.
- Collaborate with creative and analytics teams to enhance ad quality and effectiveness.
- Stay updated on industry best practices, algorithm changes, and emerging trends in digital advertising.

**Software/Platforms/Tools**:

- Meta Ads Manager (Facebook/Instagram)
- Google Ads
- TikTok Ads Manager
- Google Analytics
- Excel / Google Sheets

**Qualifications**:

- 3-5 years of freelancing experience
- Excellent written and verbal English communication (C1/C2 level)
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 1 year of experience in either Paid Social (Meta) or SEM (Google Ads) is non-negotiable.
- Strong analytical, reporting, and time management skills.
- Tech-savvy with the ability to learn new tools quickly.
- Ability to manage multiple client accounts and projects simultaneously.
- Agency or client-facing experience.A
- Strong Excel or Google Sheets skills.
- Google Ads or Google Analytics certification.
- Proven Meta Ads campaign management experience.
- Passion for staying updated on digital marketing trends.

**Shift Schedule**:

- Monday to Friday, 9:00 AM to 5:00 PM US PST