Senior Digital Campaign Manager

hace 2 semanas


Bogotá, Colombia Huble A tiempo completo

Welcome to Huble, **HubSpot’s 2024 global partner of the year**We are a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely—by building their business around HubSpot’s CRM. We believe in striking a balance between professionalism and being human.

As a **Senior Digital Campaign Manager**, you will spearhead paid media strategies for prominent accounts, working collaboratively with cross-disciplinary teams across the LATAM, APAC, and EMEA regions.

**Here are a few of the tasks you'll get to work on**
- 1) Strategic Campaign Development & Execution_
- Set clear goals and KPIs to drive measurable client growth.
- Plan and execute multi-channel paid media campaigns across platforms like Google, Meta, TikTok, D/OOH, and Programmatic.
- Explore new channels and tools to innovate and optimize our media offering.
- Align campaigns with buyer journeys, marketing strategies, and global ecosystems.
- Partner with CX consultants to craft strategies that boost client performance and hit KPIs.
- Deliver concise performance reports, highlighting results and recommending impactful optimizations.
- 2) Data-Driven Optimization & AI Integration_
- Use AI tools and predictive bidding to boost ROAS.
- Analyze data with GA4, Amplitude, Hubspot, and Looker Studio to uncover insights.
- 3) Budget Management & Compliance_
- Manage $5M+ annual ad spend across regions, clients, and channel.
- Ensure compliance with regulations like CAN-SPAM and GDPR.
- Drive cost-saving strategies without compromising campaign performance
- 4) Cross-Functional Collaboration & Leadership_
- Collaborate with global teams to execute and optimize campaigns across regions
- Lead knowledge-sharing sessions to align KPIs and campaign goals
- Represent Paid Media in client pitches, shaping commercial strategies with cross-functional teams
- 5) Support team growth and mentor fellow consultants_
- Serve as a go-to resource for fellow consultants
- Offer feedback and suggest improvements to current methodologies and processes
- Lead client projects, guide team members, and ensure top-tier service
- Build internal expertise and create resources to support team learning

**️ To excel in this role, you should have the following**
- Bachelor's in Marketing, Business Administration, or related field.
- Solid work experience in managing large-scale paid media campaigns ($5M+ budgets) across NAM/EMEA/APAC.
- Expertise in Search Ads, Social Media Ads, Programmatic platforms, and data visualization tools (Looker Studio, Power BI).
- Proficient in HubSpot Ads Add-On, Salesforce Marketing Cloud, or similar.
- Skilled in customer lifecycle reporting and optimization (HubSpot or similar CRM).
- Familiar with bid automation (e.g., Python) and AI-driven ad optimization.
- Advanced in Google Tag Manager and web analytics tools (GA, Amplitude, Piwik).
- Able to set up advanced event tracking for campaign measurement.
- Experience tailoring campaigns for diverse cultural markets while maintaining brand consistency.
- Strong analytical skills to interpret complex data and provide strategic insights.
- ️ **These personal qualities are key to your success**
- Strategic Thinker | Aligns buyer needs with global campaign strategies.
- Strong Communicator | Presents data-driven insights to C-suite executives.
- Adaptable | Skilled in managing cross-functional teams across time zones.

**Meet the Team**

You will collaborate closely with Simon (VP of Media Strategy) and Kostas (VP of Media Performance) being part of a multicultural team of 10.

️ **Interview Process**
- 1st Interview (30 min)
- Take Home Assessment
- Presentation Interview (60 min)
- Final Interview (30 min)

**Keen to Huble with us?


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