Rides Marketing Manager

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
We’re on the lookout for a creative and motivated individual who wants to continue growing and building a career in marketing, joining us as a Rides
**Marketing Lead for Passenger for Colombia, Middle Americas and the Caribbean. **You will be joining our expanding marketing department at an exciting time. The company is growing rapidly and much of this growth is being driven by our marketing activity. This position reports to the Head of Marketing for Rides for
**Middle Americas and the Caribbean** and will be located in Bogotá.

Role Responsibilities:
In this role you be focusing on:

- Understanding the market's dynamic, identifies which are the industry top players and prioritize on acquisition strategy.
- Designing and execute local marketing campaigns to win customer preference (online and offline)
- Finding opportunities based on data and business intelligence to build Marketing Strategy for the business
- Managing Marketing budget with positive ROI
- Executing DiDi’s partnerships and sponsorships campaigns
- Analyzing consumer and business insights to identify opportunities and propose actionable solutions
- Analyzing marketing initiatives, KPIs and ROI

Role Qualifications:
**The Successful applicant**:

- Have a minimum of 5 years’ experience in brand building roles
- Bachelor in Administration, Publicity, Social Communication or similar careers.
- Professional proficiency in Spanish and English.
- Google Ads and/or Analytics certified is valued

EEO Statement:
**You'll love working at DiDi because**
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.