Marketing Data Analyst

Power Digital is a tech-enabled growth firm at the intersection of marketing, consulting and data intelligence. Our mission is to power relentless pursuit of growth, redefining what’s possible through a team of growth‑obsessed experts who demand innovation and results. Who We Are We ignite revenue and brand recognition for leading and emerging companies worldwide. As a people‑first firm, diversity in backgrounds and experiences is a cornerstone of our culture. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world, with a scalable brand, culture and services. Services Our full‑service growth marketing portfolio includes SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing and Creative. Proprietary technology, nova, analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A. A Day In The Life The Data Analyst is integral to the Analyst team, standing up critical analysis tools and dashboards used to evaluate existing marketing programs. You thrive in an exciting, fast‑paced environment, supporting multiple teams and contributing to marketing audits for new and existing brands. Responsibilities Populating: Stand up all analysis tools utilized for marketing audits. QA’ing: Ensure analysis tools accurately pull in data. Forecasting: Draft marketing performance forecasts through Google Sheets and DataRobot AI software. Improving: Build new automations and improve current tools and processes. Employ AI technologies to enhance and optimize business processes. Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department. Role Requirements Manage and manipulate large amounts of data. Understanding of marketing funnels and flywheels. Competence in Google Analytics, Shopify and other CMS. Competence in data visualization platforms including Looker & Looker Studio. Competence in Excel and Google Sheets. Competence in forecasting and KPI modeling. Familiarity navigating Google Ads, Meta Ads, and TikTok Ads platforms. Proficiency in spoken and written English at an advanced level. Key Performance Indicators (KPIs) No audit timelines extended due to bad data (100% on‑time completion). No audit timelines extended due to inaccurate forecasts (100% on‑time completion). Improvement in audit Win Rate (QoQ improvements, starting at a Win Rate of 33%). Most Important Things (MITs) Accuracy of data analysis tools. Accuracy of forecasts. Speed of deliverable execution. Benefits & Perks Base salary + commission opportunities. Medical bonus. 15 paid vacation days (PTO) per year. Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors. Fully flex work environment: full‑remote, in‑office, or hybrid. One‑time 400,000 COP Work From Home (WFH) stipend added to first paycheck. Employee Assistance Program (EAP). 17 observed Colombian national holidays + 2 mental health recharge days per year. Legal benefits like Prima, Cesantías. Paid Social Security. Unlimited opportunities for growth & leadership within a rapidly growing firm. Ongoing employee development programs for personal and professional growth. Quarterly awards including prize money and recognition for outstanding performance. Opportunities to be involved in company DEI initiatives. Power Digital’s people and culture are at the core of our success. We are an Equal Opportunity Employer. Our employees are people with different strengths, experiences, and backgrounds, striving to make an impact inside and outside the workplace. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion and many other aspects of identity. All employees’ points of view are key to our success, and inclusion is everyone’s responsibility. #J-18808-Ljbffr