Marketplaces Creative Strategist

Overview Freebird is a high-growth DTC brand redefining shaving for millions of people around the world. We've scaled to 9-figures in revenue, served over 1 million customers, and built a reputation for award-winning electric shaving kits that actually deliver. As we continue to scale across Amazon in the U.S. and internationally, marketplace creative has become one of our biggest growth levers. Our team is fast-moving, experiment-driven, and deeply focused on growth—we test new ideas, analyze results, and turn insights into action. We're looking for a Marketplaces Creative Strategist to own and execute a conversion-driven creative strategy across Amazon marketplaces. This role sits at the intersection of creative, performance, and commerce, ensuring every Amazon touchpoint—from product listings and A+ content to storefronts and advertising creative—is optimized, on-brand, compliant, and built to scale globally. If you love turning brand storytelling into measurable revenue, obsess over PDPs and A+ modules, and think creatively and analytically about conversion, this role is for you. Responsibilities Own High-Performing Product Listings: Lead creative strategy for Amazon product detail pages across priority U.S. and international marketplaces; ensure listings are accurate, compliant, keyword-informed, and optimized for conversion; define copy direction, imagery strategy, and modular PDP layouts that clearly communicate value and differentiation; continuously iterate PDPs based on performance data, testing, and learnings Build A+ Content That Converts & Builds Brand: Own A+ Content and Brand Story strategy across SKUs; translate brand positioning into clear, persuasive, conversion-focused storytelling; test and refine layouts, messaging, and visuals to improve engagement and CVR; develop repeatable A+ frameworks that scale efficiently across the catalog Lead Amazon Storefront Creative: Own the creative strategy, structure, and optimization of the Amazon Storefront; execute seasonal, promotional, and evergreen updates aligned with launches and key retail moments; ensure the Storefront supports both discovery and conversion pathways; maintain strong alignment between Storefronts, listings, and advertising campaigns Drive Performance-Led Advertising Creative: Partner with growth and media teams to develop creative for Sponsored Ads and Amazon DSP; translate media strategy into clear, testable creative briefs; build and manage creative testing frameworks across messaging, formats, and visuals; use performance data to surface insights that inform future campaigns Scale Creative Globally: Localize creative assets for international marketplaces while maintaining brand consistency; collaborate with regional teams or agencies to ensure cultural relevance and compliance; build scalable systems that enable fast, high-quality localization and global expansion Own Brand & Creative Governance on Amazon: Uphold brand standards across all Amazon creative touchpoints; document Amazon-specific creative best practices and guidelines; stay current on Amazon policy changes and ensure ongoing compliance; minimize asset rejections, takedowns, and rework through strong governance Requirements Deep experience owning Amazon creative strategy across PDPs, A+ Content, Brand Stores, and ad creative Strong understanding of how creative impacts conversion, discoverability, and performance across the Amazon funnel Exceptional conversion-focused copy and storytelling skills Data-driven mindset with comfort using metrics like CVR, CTR, engagement, and ROAS to guide decisions Experience localizing creative for international marketplaces Strong cross-functional collaborator who can brief designers, agencies, and partners with clarity High ownership, attention to detail, and ability to operate in a fast-paced ecommerce environment Curious, adaptable, and up to date on Amazon platform changes and best practices Benefits Competitive compensation package Unlimited PTO High-trust, low-ego team that values clarity, professionalism, and executional excellence Join a profitable, fast-growing global DTC brand with big ambitions Work remotely with a collaborative, performance-driven team #J-18808-Ljbffr