Performance Creative Strategist

Note to Applicants Hi there We are South and our client is looking for a Performance Creative Strategist Eligibility: This position is open to candidates residing in Latin America. Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered. Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority. Note: If you're hired for this role, you may be asked to update your LinkedIn profile. Role Overview We’re looking for a Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time, remote role is ideal for someone with a direct response background, a sharp eye for persuasive storytelling, and the skills to turn insights into high-performing creatives. You’ll collaborate with creators, source new talent, write winning scripts, and optimize creative systems from end to end. Key Responsibilities Write High-Converting Video Scripts: Craft direct response-style scripts with strong hooks, persuasive copy, and clear CTAs. Create Briefs for Creators & Designers: Develop clear and strategic briefs that align with brand tone, platform needs, and performance goals. Source, Negotiate & Collaborate with UGC Creators: Find new talent, handle onboarding and communication, and ensure timely content delivery. Storyboard and Conceptualize Creatives: Translate ideas into visual flows and collaborate with editors to bring concepts to life. Analyze Performance & Develop Iterations: Use insights from Meta, Snapchat, Applovin, and YouTube to analyze winning ads and create new iterations. Pitch New Creative Ideas Weekly: Lead ideation for fresh hooks, formats, and ad angles to test regularly. Implement Creative Systems & Use AI Tools: Streamline workflows, boost productivity with AI, and scale creative output efficiently. Collaborate Across Teams: Work with editors, marketers, and brand teams to align creative with performance insights and campaign goals. Key Performance Indicators (KPIs) Increase CTR (Click-Through Rate) of ad campaigns Hit weekly targets for number of ads produced Improve Creative Hit Rate (number of winning creatives launched) Required Skills & Qualifications Must-Have Skills Proven direct response background — worked with or led direct response brands or agencies Strong copywriting skills — especially in scripting video ads and crafting scroll-stopping headlines Analytical mindset — ability to interpret data from platforms like Meta, Snapchat, Applovin, and YouTube to inform creative decisions Experience managing creative production workflows Proficiency in storyboarding and conceptualizing video narratives Nice-to-Have Skills Familiarity with AI tools for copy, content, or video enhancement Experience briefing and managing freelancers or creators Understanding of current ad trends in UGC, paid social, and performance creatives Who Should Apply? Have a portfolio of creatives that made measurable impact Love pitching new creative ideas and seeing them perform Take initiative and don’t wait to be told what to do Enjoy collaborating with creators and optimizing systems Compensation & Work Environment Full-time remote Competitive salary Flexibility and independence in how you work Close collaboration with performance marketing and creative teams Learn and grow in a high-performance environment How to Apply If this opportunity sounds good to you, send us your resume #J-18808-Ljbffr