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Brand & Content Lead, HubSpot for Startups
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Brand & Content Lead, HubSpot for Startups Join to apply for the Brand & Content Lead, HubSpot for Startups role at HubSpot About the Role This role shapes the founder-facing identity of HubSpot for Startups. We are looking for a content strategist who understands early-stage founders, has strong taste, and can translate ideas into frameworks, templates, and narratives that feel modern, useful, and distinct. This is not a traditional blog-writer role. The mandate is to help define how AI-native startups build, and to translate that point of view into high-quality, design-forward content that founders adopt, share, and remember. You’ll operate as both a strategic thinker and a hands-on creator. You will set the narrative direction for the program, build a cohesive brand system, and create the content infrastructure that supports both our scaled Seed motion and our targeted Series A motion. This role interacts daily with our BDM, Events, and broader Marketing team and collaborates closely with leadership to ensure our output reflects where the ecosystem is heading. What You’ll Own & Create The founder-facing narrative and content strategy for HubSpot for Startups A system of templates, playbooks, visual frameworks, and content formats that reflect a modern aesthetic Core thought leadership on “How AI-native startups build in 2026,” providing narrative assets for the broader team Founder playbooks that feel like essential tools, not marketing brochures High-signal assets for Series A depth: reports, technical frameworks, and concept diagrams Direct the production of high-taste, visually arresting content across various formats (e.g., video, visual frameworks, narrative long-form, short-form social content, and playbooks) Signature content assets that support the challenges of Seed & Series A startups & build founder trust Regular "content drops" and visual systems that build cultural relevance and reinforce brand consistency Editorial ownership of our social presence and content calendar, including managing contractors & vendors What You’ll Bring A Clear Point of View on AI-Native GTM: You have an opinion, supported by research or experience, on how AI will fundamentally change the GTM strategy and operational workflows for early-stage companies Deep Ecosystem Fluency: Deep familiarity with early-stage founders, their technical and GTM workflows, and the broader venture ecosystem. You know the signals founders trust Demonstrated experience with strategic channel management and content distribution across platforms founders trust (e.g., LinkedIn, newsletters, YouTube). You know how to leverage multimedia formats to maximize reach and conversion A Creator’s Mindset: Experience building a personal audience or running an editorial engine that earns momentum and cultural relevance. You understand how operators, founders, and creators amplify a POV Exceptional ability to turn abstract GTM strategy, product features, or founder pain points into structured, visual frameworks, playbooks, and templates A clean, simple, and systematized product-informed aesthetic that elevates brand perception Player-Coach Mentality: Ability to work independently, setting the narrative direction while personally driving the creation of signature content assets Team-first mindset and ability to work cross-functionally and secure buy in Pay & Benefits Cash compensation includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. Some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Benefits include health, dental, vision, 401(k) with company match, generous paid time off, remote work flexibility, and a focus on career development and well‑being. EEO Statement HubSpot is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. Application Process To apply, submit your application through HubSpot’s career portal. If you need accommodations or assistance due to a disability, please reach out to us using the accommodations form . #J-18808-Ljbffr
