Senior Marketing Manager

hace 4 días

Bogotá, Bogotá D.E., Colombia Project Growth A tiempo completo

Hey.

We're a fun team.

We're looking to hire a Senior Marketing Manager who is excited to learn from smart people in an incredibly fast-paced environment.

In this role, you'll report to our CEO and ensure that the entire marketing team is moving in lockstep.

Reporting to you will be a: Paid Media Buyer, Social Media Manager, Marketing Associate, Graphic Designer.

This position is ideal for someone with 4-6 years of experience managing paid, organic, brand, and content. You need to be an excellent project manager and incredibly detail-oriented.

If you're great at Google Sheets, understand Paid Ads, can play around in Figma, and can name a few incredible B2B funnels you admire, this might be the job for you.

Key Responsibilities:
  1. Manage an entire marketing team to quarterly OKRs and weekly KPIs.
  2. Your main KPI will be reducing our cost-per-qualified lead.
  3. Manage a Paid Media Buyer across paid B2B channels (Meta, LinkedIn, X).
  4. Manage the Organic Content Team (UGC, Podcasts, Social, Thought Leadership, etc.).
  5. Manage our Customer Lifecycle Manager.
  6. Analyze conversion events using Google Analytics to inform campaign strategies.
  7. Track and report on campaign performance metrics weekly.
  8. Maintain and update performance dashboards with the latest data.
  9. Conduct A/B testing for landing pages to optimize conversion rates.
  10. Give thorough feedback to landing page designers.
  11. Dive into HubSpot and architect new funnels.
  12. Work alongside the creative team to get assets made.
  13. Collaborate closely with the marketing team to ensure alignment with overall marketing objectives.
Career Growth:

This role offers a clear path for professional growth, mentored by our CEO who comes from a marketing background and aims towards advancing you to a Marketing Director.

Qualifications:
  1. 4+ years in B2B marketing, with at least 2 of those for a nice-looking B2B brand that you're proud of.
  2. 1-2 years of experience in managing paid advertising campaigns.
  3. 1-2 years in content marketing or brand marketing.
  4. Proficient in HubSpot.
  5. You must have managed at least 3 people who directly reported to you.
  6. Ability and track record of managing a creative team.
  7. Very quantitative: skilled in analyzing, tracking, and reporting on campaign metrics.
  8. Proficient in using formulas in Google Sheets.
  9. Be comfortable leading the team in generating B2B content.
  10. Knowledgeable in conducting A/B testing for landing page optimization.
  11. Be able to wireframe a landing page in Miro/Figma.
  12. Experience in managing B2B lifecycle.
  13. Strong communication skills and the ability to work effectively in a remote environment.
  14. Speak quickly. Everyone on our team is a fast-talker. This matters to us ;)
  15. You must be completely bilingual in English — there is no copywriter for you to manage. The buck stops at you.
How to Apply:

Please submit your resume + video highlighting your experience in managing B2B marketing channels, landing pages, and lead gen.

Application Process:
  1. Fill in the application form.
  2. Record a video showcasing your skill sets.
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