Marketing Manager

hace 1 día

Bogotá, Bogotá D.E., Colombia Edward Jacobs A tiempo completo

Job Summary: We are seeking a dynamic and entrepreneurial Digital Marketing Manager to lead the digital marketing efforts and build out the marketing department.
The ideal candidate will have experience with lead magnets, AI-driven marketing practices, graphic design, branding, and a passion for driving brand awareness and business growth.
This is a full-time remote position.
Key Responsibilities: Strategic Planning and Execution: Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising.
Team Leadership and Department Development: Build, lead, and mentor a high-performing digital marketing team.
Establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness.
Foster a collaborative and innovative team environment.
Lead Magnet Development: Design and implement effective lead magnets to attract and convert prospects.
Analyze performance metrics to optimize lead generation strategies.
AI-Driven Marketing Practices: Utilize AI tools and platforms to enhance marketing efficiency and personalization.
Stay abreast of emerging AI technologies and assess their potential application in marketing strategies.
Graphic Design and Branding: Oversee the creation of visually compelling graphics and design elements that align with the company's brand identity.
Ensure consistency in branding across all digital platforms and marketing materials.
Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement.
Oversee content creation, scheduling, and community management across all social platforms.
Content Creation and Visual Enhancement: Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with brand identity.
Collaborate with creative teams to produce compelling visuals that enhance marketing efforts.
Google/LinkedIn Ads and SEO Management: Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions.
Implement SEO best practices to improve organic search rankings and website visibility.
Website and Email Marketing Oversight: Design and implement a high-impact, user-focused website for a SaaS product, emphasizing branding and lead generation.
Manage website content and functionality, ensuring an optimal user experience.
Develop and execute email marketing campaigns to nurture leads and engage customers.
Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using analytics tools.
Provide regular reports to senior management, offering insights and recommendations for improvement.
Qualifications: 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
Demonstrated experience in building and leading marketing teams.
Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, social media management tools, and analytics software.
Experience with lead magnet development, AI-driven marketing practices, graphic design, and branding.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication, leadership, and project management skills.
Entrepreneurial mindset with a passion for building businesses and driving growth.
Ability to thrive in a fast-paced, startup environment and adapt to changing priorities.
Creative thinker with a passion for innovation and continuous improvement.
Benefits: Competitive salary.
Future equity opportunities.
Autonomy and responsibility in decision-making.
Flexible work schedule.
Professional development opportunities.
Collaborative and innovative work environment.
Opportunity to make a significant impact on the growth and success of the company.
How to Apply: Interested candidates are invited to send their resumes to ****** and complete the pre-interview questions by clicking the following link: #J-18808-Ljbffr

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