Media Buyer

hace 2 semanas

WorkFromHome, Colombia [2URN] Marketing A tiempo completo

About Us We’re a lean, A1 performance marketing team serving 30+ roofing contractors across the U.S., and we’re scaling aggressively to 100+ clients. No bloated layers. No politics. No babysitting. We specialize in video‑driven paid media systems that generate booked appointments and signed jobs for roofing and home renovation businesses. The Role We’re hiring a senior media buyer who can own campaign execution end‑to‑end for roofing and home renovation clients. This is not a strategy‑only or “just launch ads and wait” role. You will: Set up Launch Optimize Scale Core Responsibilities 1. Campaign Setup & Launch Build and launch Meta (Facebook/Instagram) video campaigns for roofing & home renovation clients Structure accounts cleanly (TOF / MOF / BOF separation) Implement proper tracking, events, and reporting QA everything before launch—no sloppy work 2. Funnel Ownership (TOF → MOF → BOF) Run TOF video ads for awareness and demand creation Build MOF retargeting (video views, engagement, site traffic) Execute BOF conversion campaigns (lead forms, landing pages, booked calls) Diagnose where funnels break and fix them fast 3. Video Ad Performance Optimization Analyze hooks, angles, creatives, and messaging Kill losers fast, scale winners responsibly Give clear feedback on what video content is needed to improve results Understand what works specifically in roofing & home renovation 4. Client Readiness & Professional Conduct Communicate like a business operator, not a marketer Provide clear, calm, confident campaign updates Understand contractor economics (job size, close rates, seasonality) Protect the agency’s reputation at all times Required Experience (Non‑Negotiable) 3+ years managing paid social campaigns Direct experience in home renovation or roofing marketing Proven results using video ads (Meta primarily) Experience running full‑funnel paid media systems Strong understanding of lead quality, not just CPL Ability to work independently without hand‑holding If you haven’t marketed roofing, remodeling, windows, HVAC, solar, or similar trades — don’t apply. Who You Are Tactical, fast, and detail‑oriented Calm under pressure Takes ownership and responsibility Doesn’t make excuses — fixes problems Understands that performance > opinions Wants to grow with a team scaling hard This Role Is NOT For You If You need constant direction You blame platforms instead of fixing campaigns You don’t understand contractors or local service businesses You want a “chill” role instead of a high‑performance one Compensation Competitive base pay (based on experience) Performance‑based growth opportunities Long‑term role as we scale to 100+ clients High performers will be rewarded. Period. Employment Details Location: Remote Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales — Industries: Marketing Services Referrals increase your chances of interviewing at (2URN) Marketing by 2x. #J-18808-Ljbffr

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