Tagging Specialist

hace 2 días


WorkFromHome, Colombia Cheil Colombia A tiempo completo

En Cheil Colombia estamos buscando nuestro próximo Tagging Specialist en Cheil Colombia ¿Te apasiona la medición digital, el tracking y la optimización basada en datos? Este rol es para ti Tu misión Implementar, mantener y optimizar el ecosistema de medición (tags, píxeles y eventos), conectando Paid Media, Web/App y CRM para asegurar el tracking completo de campañas pagas, la activación de audiencias, el reporting confiable y la optimización basada en datos. Requisitos clave Profesional o tecnólogo en Sistemas, Programación, Marketing Digital o afines. +3 años implementando tagging con Adobe Launch o GTM (Web/App). Conocimiento en: Tagging: Adobe Experience Manager, Google Tag Manager, Meta Events Manager Analítica: Adobe Analytics, GA4 Paid Media: Meta Ads, Google Ads, DV360 (deseable) Debug & QA: Tag Assistant, Meta Pixel Helper, Data Layer Checker Desarrollo: JavaScript básico, HTML/CSS, SQL (deseable) CRO / Testing: Google Optimize, VWO, Hotjar (deseable) Documentación: Notion, Confluence, Sheets/Excel avanzado Experiencia con Conversion APIs, data layers, QA técnico y validación de tracking. Inglés intermedio/avanzado (no excluyente). Responsabilidades Configuración y validación de tags, píxeles y eventos. Integración entre plataformas (Adobe, Meta, Google Ads, DV360, CRM). Implementación de server-side tagging / CAPI. Acompañamiento a equipos de Paid Media y CRO. Documentación, estandarización y optimización continua. Condiciones laborales Lunes a viernes Híbrido (dos primeros meses 100% presencial) Usaquén, Bogotá #J-18808-Ljbffr



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