Content Manager
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Immpetus busca un(a) Content Manager para liderar la operación diaria de contenido de una marca en crecimiento.
Funciones principales:
- Publicar y programar contenido según calendario, verificando checklist de calidad
- Crear y gestionar historias diarias (Lead Magnet, CTA, Awareness)
- Verificar automatizaciones de ManyChat antes de publicar
- Redactar copy y hashtags de cada pieza (apoyo en IA + ajuste manual)
- Moderar comentarios en anuncios activos
- Armar y entregar lead magnets
- Guionizar piezas mensuales y apoyar en correos y WhatsApp de comunidad
Requisitos:
- Profesional en Comunicación Social y/o Publicidad (indispensable)
- Experiencia mínima de 2 años en el cargo, preferible en el sector de infoproductos
Conocimientos clave:
- Manejo de redes sociales (Instagram, TikTok, YouTube) y sus dinámicas de contenido orgánico
- Copywriting persuasivo (estructura hook-problema-solución-prueba social-CTA)
- Herramientas de IA generativa aplicadas a contenido (Claude u otras)
- Automatizaciones básicas de mensajería (ManyChat o similares)
- Metodologías ágiles de trabajo (Scrum, sprints semanales)
- Analítica de contenido y lectura de métricas para tomar decisiones editoriales
Condiciones:
- Salario: $3.500.000
- Horario: lunes a viernes
- Modalidad: híbrida
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