TikTok Content Manager

About High Scale

We're High Scale, a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon's obsession with customer experience meets SpaceX's fearless ambition. That's the DNA behind everything we do.

Our 160-person team of creatives, strategists, and innovators produces thousands of high-impact campaigns weekly for the world's leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of DTLA studios and a global influencer network, we're constantly pushing the boundaries of creative production.

We're looking for a TikTok Content Manager who lives and breathes social media, understands what makes content go viral, and knows how to turn creative ideas into engaging videos that drive measurable results.

Why This Role Matters

TikTok moves fast, and so do we.

As our TikTok Content Manager, you'll take ownership of TikTok content strategy, planning, publishing, and performance. You'll work closely with Content Creators, Video Editors, and Creative Strategists to develop content that captures attention, builds audiences, and drives engagement.

We're looking for someone who understands TikTok beyond trends and viral sounds. You know how to identify content opportunities, develop repeatable formats, analyze performance, and turn insights into better creative decisions.

If you're constantly discovering new creators, experimenting with content formats, and finding ways to make every video perform better than the last, you'll thrive in this role.

What You'll Do

Develop & Execute TikTok Content Strategies

• Develop and manage TikTok content strategies aligned with brand objectives, target audiences, and growth goals.

• Create and maintain content calendars, publishing schedules, and campaign plans.

• Research trending formats, sounds, hashtags, creators, and emerging content opportunities.

• Develop creative concepts, content series, and video ideas tailored to each brand's identity.

• Identify opportunities to improve organic reach, audience engagement, and follower growth.

Manage Content Production

• Work closely with Content Creators, Video Editors, Copywriters, and Creative Strategists to produce engaging TikTok videos.

• Prepare creative briefs, scripts, references, and production guidelines.

• Coordinate content production to ensure videos are delivered on schedule.

• Review videos before publishing to ensure quality, accuracy, and alignment with brand guidelines.

• Provide clear, actionable feedback to improve content quality and performance.

Oversee Publishing & Account Management

• Manage daily TikTok publishing activities across assigned brand accounts.

• Write engaging captions, select relevant hashtags, and optimize posts for discoverability.

• Ensure content is published consistently and according to the content calendar.

• Monitor comments, audience interactions, and emerging conversations to identify engagement opportunities.

• Maintain a consistent brand voice across all published content.

Analyze Content Performance

• Monitor key performance metrics, including views, watch time, retention, engagement rate, follower growth, and conversions.

• Identify top-performing content and develop strategies to replicate successful formats.

• Analyze underperforming videos and recommend improvements to hooks, pacing, storytelling, and creative execution.

• Prepare regular performance reports highlighting key insights, trends, and opportunities.

• Use performance data to continuously refine content strategies and improve results.

Stay Ahead of TikTok Trends

• Monitor TikTok trends, algorithm updates, platform features, and changes in audience behavior.

• Research competitors and successful creators to identify emerging content strategies.

• Experiment with new formats, storytelling techniques, and creative approaches.

• Identify trends early and translate them into relevant content opportunities for our brands.

Who You Are

Experienced TikTok Content Professional

• 1-3 years of experience in TikTok content management, social media management, content strategy, or digital marketing.

• Proven experience managing TikTok accounts and developing content that generates meaningful engagement and audience growth.

• Experience working with DTC, eCommerce, beauty, fashion, lifestyle, or consumer brands is highly preferred.

• A portfolio or examples of TikTok accounts you've managed a