Senior Manager, Product Marketing

hace 3 días

Bogotá, Colombia Worldpanel A tiempo completo

Senior Manager, Product Marketing Worldpanel Bogota, D.C., Capital District, Colombia The Senior Manager, Product Marketing leads the global go-to-market (GTM) strategy, positioning, and commercial storytelling for MyWorldpanel. As the global product marketing lead within the Marketing Center of Excellence , this role defines the product narrative, orchestrates global launches, and aligns Product, Sales, and Marketing around a unified GTM strategy. The Senior Manager acts as both strategist and player‑coach — setting direction, managing two direct reports, and contributing hands‑on to key launches and materials. This position drives global product marketing strategy and deliverables that are localized and activated by Regional Marketing teams, ensuring consistent messaging and measurable commercial impact. Responsibilities Own and evolve the global GTM strategy for MyWorldpanel, ensuring a clear, differentiated market position. Develop compelling product messaging frameworks that connect capabilities to commercial value for buyers, partners, and analysts. Ensure all messaging aligns to the broader Worldpanel narrative and brand positioning. Lead global product and feature launches in partnership with Product and Sales—building repeatable GTM processes, playbooks, and timelines. Oversee development of launch toolkits, enablement decks, product one‑pagers, and collateral for global and regional teams. Lead global governance for product marketing activation, ensuring consistency and alignment across all markets. Partner with Regional Marketing to ensure localization and market relevance of global GTM assets. Identify and create valuable stories showcasing product impact (case studies, rich analysis, trends, other benefits). Create sales training materials, competitive positioning guides, and enablement content that improve product understanding and deal velocity. Work closely with Sales leadership to ensure alignment between marketing materials and commercial strategy. Measure the effectiveness of product marketing programs on pipeline and revenue outcomes. Partner with Brand Storytelling to integrate product narratives into global campaigns, press opportunities, and thought leadership initiatives. Collaborate with Creative Services for visual design and asset production, ensuring on‑brand creative that supports storytelling. Coordinate with Marketing Operations for campaign execution, analytics, and reporting support. Qualifications 6–8 years of B2B product marketing experience in data, SaaS, or technology‑driven organizations. Proven success defining GTM strategies , leading global product launches , and building product messaging frameworks. Excellent storytelling, writing, and presentation skills , with the ability to translate technical concepts into business value. Strong collaboration and communication across Product, Sales, and Marketing . Analytical thinker; uses data to measure impact and guide decisions. Experience managing or mentoring small teams. Fluent in English ; additional languages a plus. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing, Strategy/Planning, and Advertising Industries Market Research #J-18808-Ljbffr

  • Senior Product Marketing Manager

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Zubale A tiempo completo

    Hi there Thanks for your curiosityWe're driven by ambition and guided by a bold vision for the years ahead. As we scale our profitable ecosystem of tools and services, we're seeking a standoutSenior Product Marketing Managerto help us go to the next level. In this position you will report directly tothe Chief of Product Office.Who we areZubaleis a technology...

  • Senior Manager Marketing Operations

    hace 2 semanas

    Bogotá, Colombia Worldpanel A tiempo completo

    Worldpanel Bogota, D.C., Capital District, Colombia Senior Manager Marketing Operations The Senior Manager, Marketing Operations is the architect and operator of the systems, data, and processes that power Worldpanel by Numerator’s global marketing engine. This role ensures operational excellence across marketing technology, automation, analytics, and...

  • Marketing Account Manager

    hace 3 días

    Bogotá, Bogotá D.E., Colombia Jairus Marketing A tiempo completo

    Maketing Account ManagerCompany: Jairus MarketingLocation: Latin America (Remote)Working Hours: 8:30 AM – 5:30 PM CST, Monday to FridaySalary: USD/per monthEmployment Type:Full-timeINDEPENDENT CONTRACTORAbout the CompanyJairus Marketing is a full-service marketing agency that partners with healthcare businesses to drive measurable growth through...

  • Marketing Account Manager

    hace 1 día

    Bogotá, Colombia Jairus Marketing A tiempo completo

    Maketing Account Manager **Company**: Jairus Marketing **Location**: Latin America** (Remote) **Working Hours**: 8:30 AM - 5:30 PM CST, Monday to Friday **Salary**: 3000-3500 USD/per month **Employment Type**:Full-time **INDEPENDENT CONTRACTOR** **About the Company** Jairus Marketing is a full-service marketing agency that partners with healthcare...

  • Senior Product

    hace 5 días

    Bogotá, Colombia The Global Talent Co. A tiempo completo

    A fast-growing technology firm in Bogotá seeks a Senior Product/Marketing Analyst to influence product growth and marketing ROI through data analysis. The role involves analyzing product usage, designing experiments, and collaborating with teams to optimize performance. Candidates should have 7+ years in analytics, a quantitative degree, and technical...

  • Senior Product/Marketing Analyst

    hace 5 días

    Bogotá, Colombia The Global Talent Co. A tiempo completo

    Join to apply for the Senior Product/Marketing Analyst role at The Global Talent Co. About Us At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals. About the...

  • Senior Marketing Manager

    hace 5 días

    Bogotá, Colombia Hummingbirds AI A tiempo completo

    **Location**: Bogotá, Colombia (Hybrid / In-person preferred) **About Hummingbirds AI** Hummingbirds AI builds privacy-first computer vision solutions designed to make work more secure and—honestly—less annoying. Our flagship product, Guacamole, enables continuous, hands-free authentication: no passwords, no constant logins, no friction. We operate...

  • Senior Product/Marketing Analyst

    hace 2 horas

    Bogotá, Colombia The Global Talent Co. A tiempo completo

    Senior Product/Marketing Analyst Full-time, Remote About Us: At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals. The company you will work with is a...

  • Senior Product Manager

    hace 1 semana

    Bogotá, Colombia Kiwi Financial Inc A tiempo completo

    We are looking for a **Senior Product Manager** with a data-driven and results-oriented mindset, capable of connecting product vision, analytics, and user experience to scale high-impact solutions within the digital lending ecosystem. In this role, you will lead the full product lifecycle—from ideation, hypothesis definition, and data validation, to...

  • Product Marketing Manager

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Veho A tiempo completo

    About The RoleWe're looking for a highly motivated Product Marketing Manager with strong analytical skills and a bias for action. In this role, you'll shape how Veho brings new products and capabilities to market, deepen our customer and market understanding, and elevate how we tell our story to prospects and clients.You'll work cross-functionally with...