Senior Manager, Product Marketing

hace 21 horas

Bogotá, Colombia Worldpanel A tiempo completo

Senior Manager, Product Marketing Worldpanel Bogota, D.C., Capital District, Colombia The Senior Manager, Product Marketing leads the global go-to-market (GTM) strategy, positioning, and commercial storytelling for MyWorldpanel. As the global product marketing lead within the Marketing Center of Excellence , this role defines the product narrative, orchestrates global launches, and aligns Product, Sales, and Marketing around a unified GTM strategy. The Senior Manager acts as both strategist and player‑coach — setting direction, managing two direct reports, and contributing hands‑on to key launches and materials. This position drives global product marketing strategy and deliverables that are localized and activated by Regional Marketing teams, ensuring consistent messaging and measurable commercial impact. Responsibilities Own and evolve the global GTM strategy for MyWorldpanel, ensuring a clear, differentiated market position. Develop compelling product messaging frameworks that connect capabilities to commercial value for buyers, partners, and analysts. Ensure all messaging aligns to the broader Worldpanel narrative and brand positioning. Lead global product and feature launches in partnership with Product and Sales—building repeatable GTM processes, playbooks, and timelines. Oversee development of launch toolkits, enablement decks, product one‑pagers, and collateral for global and regional teams. Lead global governance for product marketing activation, ensuring consistency and alignment across all markets. Partner with Regional Marketing to ensure localization and market relevance of global GTM assets. Identify and create valuable stories showcasing product impact (case studies, rich analysis, trends, other benefits). Create sales training materials, competitive positioning guides, and enablement content that improve product understanding and deal velocity. Work closely with Sales leadership to ensure alignment between marketing materials and commercial strategy. Measure the effectiveness of product marketing programs on pipeline and revenue outcomes. Partner with Brand Storytelling to integrate product narratives into global campaigns, press opportunities, and thought leadership initiatives. Collaborate with Creative Services for visual design and asset production, ensuring on‑brand creative that supports storytelling. Coordinate with Marketing Operations for campaign execution, analytics, and reporting support. Qualifications 6–8 years of B2B product marketing experience in data, SaaS, or technology‑driven organizations. Proven success defining GTM strategies , leading global product launches , and building product messaging frameworks. Excellent storytelling, writing, and presentation skills , with the ability to translate technical concepts into business value. Strong collaboration and communication across Product, Sales, and Marketing . Analytical thinker; uses data to measure impact and guide decisions. Experience managing or mentoring small teams. Fluent in English ; additional languages a plus. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing, Strategy/Planning, and Advertising Industries Market Research #J-18808-Ljbffr

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