Marketing Manager, Retention Strategy

Join to apply for the Marketing Manager, Retention Strategy (Remote) role at Mineral.io This range is provided by Mineral.io. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. About Mineral Mineral is a Klaviyo Elite Partner and retention-focused agency working with established DTC brands to drive growth through email, SMS, WhatsApp, and direct mail. We specialize in holistic lifecycle strategy, campaign planning, and execution that protects LTV and compounds revenue over time. Our work is strategy‑led, data‑informed, and built for brands that take retention very seriously. *This is a fully remote role. Fluent English and strong client communication skills are required. About the Role You’ll be the strategic lead for 4–6 DTC brands, responsible for defining direction, setting priorities, and ensuring every retention initiative aligns with the client’s business objectives. You’ll make informed decisions using customer behavior, lifecycle data, and core ecommerce metrics — while bringing the creative instincts needed to shape strong angles, offers, and campaign ideas. This role requires someone with strong strategic instincts — someone who can look at performance, understand the ecommerce model behind it, and translate that into a clear plan without needing extensive direction. You’ll also bring the communication skills and EQ to guide clients confidently, simplify complex ideas, and keep conversations productive and focused. You’ll operate with a high degree of autonomy, balancing strategic thinking with hands‑on involvement where it meaningfully impacts quality or results. You should be comfortable navigating incomplete information, troubleshooting issues in real time, and moving work forward with sound judgment and clear communication. Day to day, you’ll spend a lot of time in Klaviyo — reviewing performance, pulling reports, pressure‑testing segments, and translating lifecycle data into decisions clients can understand and act on. You should be comfortable discussing results and tradeoffs with CMOs and Marketing Directors, and confident taking a holistic view of each business beyond email alone. This is a senior role for a seasoned strategist, not a training‑ground. Klaviyo heavy. We’re looking for someone who can lead accounts confidently from day one. What You’ll Own You’ll craft the retention strategy for each account — mapping lifecycle priorities, designing monthly plans, shaping campaign angles, and setting clear direction. You’ll think holistically about CAC, LTV, purchase cadence, and user behavior, helping clients understand both the big picture and the specific next steps. As part of this work, you’ll also look for opportunities across email, SMS, direct mail, and emerging channels like WhatsApp to strengthen the overall retention ecosystem. Campaign & Email Automations You’ll guide campaigns from concept to launch, ensuring the angle, segmentation, testing plan, and creative direction all align with the broader strategy. You’ll stay hands‑on enough to keep the work sharp while directing designers, copy partners, and ops toward a polished final product. For larger lifecycle projects, you’ll partner closely with our Flows Manager to ensure your strategic direction translates cleanly into technical execution and scalable flow builds. Performance & Reporting You’ll lead weekly recaps and monthly reviews (with analytics support from Hiro), identify wins and risks, and shape clear next steps. You’ll develop the performance narrative for each account, preparing thoughtful QBRs that tie decisions to revenue and LTV growth. Client Ownership You’ll run client calls, guide decisions, and navigate uncertainty with confidence. You’ll handle strategic questions, troubleshoot issues in real time, and keep clients focused on the right priorities. Your communication style should be steady, structured, and clear. Execution Support You won’t be doing everything alone. You’ll stay close to execution (especially early on) while production support ramps. Over time, more technical work shifts off your plate so you can stay focused on strategy. What We Expect We expect you to bring clear thinking, strong judgment, and a steady, structured approach to your accounts. You should be comfortable making decisions, setting priorities, and bringing order to complex situations. You’re the strategic adult in the room, and clients look to you for direction. Clear, structured communication Ownership and follow‑through Strategic thinking paired with clean execution Strong attention to detail A proactive mindset Ability to operate independently in a fast‑paced environment What You Bring We will only consider candidates with real retention experience and a proven ability to operate at a strategic level. If you have not owned DTC retention strategy before — shaping direction, interpreting performance, and guiding decision‑making — this role will not be a fit. You should also have an understanding of the Shopify ecosystem and the tools that support retention — including platforms like Recharge, Yotpo, or Lifetimely — as well as comfort working with core ecommerce metrics such as CAC, LTV, contribution margin, and value‑based segmentation (e.g., RFM). 3+ years in lifecycle marketing, CRM, or email/SMS retention 2+ years experience of other ESPs like Sendlane, Braze, Customer.io a plus Experience managing multiple DTC accounts in an agency environment Confidence leading client communication and decision‑making Ability to interpret data and turn it into structured next steps Ability to work during US Eastern Time hours Eastern Europe / LATAM candidates encouraged (all regions considered) Why Join Mineral Mineral is intentionally lean, senior, and focused. You’ll work directly with the founder and Head of Strategy, enjoy real ownership over your accounts, and have a voice in shaping the systems and tools that support our work. We value thoughtful execution, clarity, and structure — and we build processes that respect your time and focus. Small, senior team with high autonomy Work directly with the founder and Head of Strategy Flat rate and Full‑Time positions available after initial trial period Fully remote Flexible PTO Opportunity to improve systems, tools, and workflows We prioritize clarity, strategy, and client outcomes—not busywork Looking forward to hearing from you. Referrals increase your chances of interviewing at Mineral.io by 2x Seniority level: Mid‑Senior level Employment type: Part‑time Job function: Marketing and Sales Industries: Advertising Services #J-18808-Ljbffr