AI Integrate Search Specialist

hace 1 semana

Bogotá, Colombia Arthur J. Gallagher & Co. (AJG) A tiempo completo

Introduction Bienvenido a Gallagher, una comunidad global de personas que aportan ideas audaces, una profunda experiencia y un compromiso compartido con hacer lo correcto. Ayudamos a nuestros clientes a navegar la complejidad con confianza, empoderando a empresas, comunidades e individuos para que prosperen. En Gallagher, encontrarás más que un empleo; encontrarás una cultura basada en la confianza, impulsada por la colaboración y sostenida por la creencia de que somos mejores juntos. Ya sea que te unas a nosotros en un rol de atención al cliente, en nuestra división de corretaje, en nuestra división de beneficios y consultoría de recursos humanos, o como parte de nuestro equipo corporativo, tendrás la oportunidad de desarrollar tu carrera, generar un impacto y formar parte de algo más grande. Vive una experiencia laboral donde se te anima a ser tú mismo, se te apoya para tener éxito y se te inspira a seguir aprendiendo. Eso es vivir el Gallagher Way. Overview As our AI-Integrated Search Specialist at Gallagher, you will play a crucial role in optimizing our digital presence for AI-driven search technologies. Working closely with product, content, and search engine teams, your primary responsibility will be to enhance content and site structure for AI Overviews and chat-based search, ensuring high-E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust) are built and maintained. You will also develop content and schema strategies for AI discovery engines like ChatGPT, Perplexity, and Gemini, and track zero-click metrics and conversational query impacts. This role offers the opportunity to contribute to the continued growth of the Digital Experience team and requires expertise in AI-driven search optimization and integration. How you'll make an impact Optimize content and site structure for AI Overviews and chat-based search. Develop content and schema strategies for AI discovery engines. Partner with product, content, and stakeholders to build high-E-E-A-T signals. Track and interpret zero-click metrics and conversational query impact. Pilot voice search, conversational UX, or structured data experiments. Integrate learnings into both SEO and paid search campaigns. Collaborate with the Digital Experience team to enhance AI-driven search strategies. Conduct A/B testing to optimize content and search elements. Monitor and manage AI-driven search performance to ensure optimal results. Create comprehensive reports, including key metrics, performance analysis, and actionable insights. About you 3+ Years in AI-driven search optimization or related field. Strong project management skills and rapid response rate. Must have knowledge in AI discovery engines and reporting. Strong problem-solving, analytical, and project management skills. Excellent communication and collaboration skills. Able to self-manage multiple projects. Flexibility to meet with global stakeholders. Multilingual site experience is a plus. Agile experience a plus. BS/BA in Marketing, Communications, or a related field. Fluent in English. #J-18808-Ljbffr

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