Marketing Assistant

Marketing Assistant - Virtual Assistant role at Virtual Rockstar Careers Virtual Rockstar is hiring a full-time Marketing Assistant on behalf of our client, a founder‑led essential oils company based in Washington State. This role supports marketing execution across social media, YouTube, podcasts, blog/SEO, affiliate outreach, and customer engagement—helping a fast‑moving team stay organized, consistent, and growth‑focused. About Our Client Our client helps women improve their health through the inhalation and topical application of proprietary essential oil blends. They’re committed to empowering their community with sustainable wellness habits and value integrity, growth, simplicity, warmth, belonging, curiosity, customer focus, excellence, ownership, and ethical conduct. Their team culture is kind, collaborative, proactive, and rooted in exceptional customer care and clear boundaries. This is a remote position. Responsibilities Manage social media publishing and engagement with a focus on community and brand voice (including Facebook Groups, Instagram, and other platforms). Support YouTube channel management, including tracking video creation, coordinating edits, posting, tags, optimization, thumbnails, and basic analytics. Support podcast outreach and follow‑up, including outreach tracking, transcripts, and supporting assets/images. Maintain and update blog content on WordPress (no coding—small edits only), including proofreading/editing, updating tags/categories, and SEO optimization with Yoast. Assist with SEO tasks and ongoing content optimization (blog SEO, tags, categories, meta details using Yoast). Support affiliate and micro‑influencer management: recruiting new partners, onboarding support, updates, follow‑up, and maintaining consistent communication. Conduct influencer outreach and follow‑up (a key area the founder wants to offload), including relationship tracking and next steps. Research and source external products for weekly “Friday Favorites” emails. Support email marketing and CRM workflows in Klaviyo (broadcasts, automation support, customer records as needed). Create marketing graphics and formatted assets in Canva (thumbnails, PDFs, transcript formatting, simple social visuals). Research and support outreach for speaking opportunities and podcast guest features (research lists, draft outreach, follow‑up tracking). Post blogs on LinkedIn and assist with cross‑channel distribution. Maintain a testimonials database and support social proof organization. Provide light operations support as needed: scheduling the founder’s calendar, ordering supplies/postcards, and supporting basic affiliate payments. Track performance metrics, compile insights, and support strategic research/analysis to improve marketing effectiveness. Requirements Experience supporting marketing execution in a small business, creator brand, wellness brand, or e‑commerce environment. Strong writing, editing, and proofreading skills (you’ll be writing regularly and representing brand voice). Hands‑on experience (or strong comfort learning quickly) with: Google Workspace, Canva, Facebook Groups, Instagram, WordPress, Yoast SEO, HelpScout, affiliate tools (iDev/GoAffPro), Klaviyo, Basecamp, Zoom, Slack, and Frame.io. Organized and process‑driven: able to manage multiple moving parts, deadlines, and follow‑ups without micromanagement. Comfortable with outreach work (influencers, affiliates, speaking/podcasts) and following up consistently. Personality Traits & Working Style (Must‑Have) Strategic and creative thinker Problem solver who takes ownership and brings solutions Excellent communicator (especially strong writing) Detail‑oriented and highly organized Great at multitasking and prioritizing Comfortable with sales and pivoting past “no” Motivated by goals and enjoys setting new ones Collaborative, empathetic leadership style Relatable, friendly, open, cheerful, and confident Flexible mindset; not ego‑driven Self‑starter who also works well with a team Benefits Competitive salary commensurate with experience. Opportunities for professional development and growth. Work in a dynamic and supportive team environment. Make a meaningful impact by helping to build and strengthen families across the globe. #J-18808-Ljbffr