Digital Marketing Lead

Marketing Leadership That Moves the Business Forward This role is built for marketers who don't just plan campaigns—they own outcomes. If you're ready to lead brands, drive results, and make a real impact across a growing real‑estate portfolio, this is your stage. This international opportunity empowers you to make your mark by leading digital initiatives that shape brands and drive growth. Job Description As a Digital Marketing Lead , you will own and execute end‑to‑end marketing initiatives across a portfolio of companies. This hands‑on role blends strategy and execution–covering brand development, content, campaigns, design, and automation–to drive measurable growth and ROI. Job Overview Employment type: Indefinite term type contract Shift: Monday to Friday 08:30 AM–05:00 PM EST, weekends off Work setup: Work from home, Colombia 5‑day work week Work‑from‑home arrangement 20 vacation days in total Fully customized Emapta laptop and peripherals Direct exposure to our clients Diverse and supportive work environment Unlimited upskilling through Emapta Academy courses (Want to know more? Qualifications We Seek 4+ years of digital marketing experience , including content creation and campaign management Proven track record of managing and growing brands Strong writing and storytelling abilities across short‑and long‑form content Competent graphic design skills with the ability to create clean, on‑brand creatives Hands‑on experience with paid advertising platforms (Google, Meta, LinkedIn) Proficiency with modern marketing tools and platforms Bachelor’s degree in Computer Engineering, Web Development, or a related technical field (preferred but not mandatory) Ability to understand technical systems and build marketing automations Comfortable working with modern marketing technology stacks Basic understanding of web development or CMS platforms (WordPress, Webflow) is a plus Your Daily Tasks Brand & Content Development Develop and strengthen brand identity across multiple companies and markets Create comprehensive content strategies for social media, websites, blogs, and email Produce high‑quality short‑form and long‑form content Manage social media calendars, copywriting, and posting across platforms Develop ad creatives and campaign assets Campaign & Digital Execution Lead digital marketing campaigns from planning to execution Launch, monitor, and optimize paid advertising across Google, Meta, and LinkedIn Build and manage landing pages, funnels, and lead generation workflows Analyze performance metrics and deliver data‑driven recommendations Drive measurable ROI across all initiatives Design & Creative Produce marketing materials using Canva, Adobe Suite, or similar tools Ensure brand consistency across all touchpoints Create compelling visuals that drive engagement and conversions Technical & Automation Leverage AI tools for content creation and workflow optimization Build marketing automation workflows to improve efficiency Implement technical marketing solutions and basic website updates when needed Stay current on emerging marketing technologies Project Ownership & Management Manage marketing initiatives end‑to‑end with minimal supervision Coordinate with freelancers or agencies as required Ensure quality control across all outsourced deliverables Work directly with ownership to prioritize and execute strategy Identify gaps, propose solutions, and take initiative proactively About the Client Building Modern Real Estate Brands Through Smart Marketing Our client operates within the real estate sector, managing a portfolio of growing businesses focused on long‑term value creation. They emphasize modern branding, data‑driven decision-making, and scalable systems to support expansion across markets. With a strong entrepreneurial mindset and a focus on innovation, they empower teams to take ownership, move fast, and shape brands that stand out in a competitive landscape. Welcome to Emapta Colombia At Emapta, you're not just joining an industry‑leading outsourcing provider; you're becoming part of a community that celebrates the rich cultural tapestry of Colombia. Our track record of success and diverse international clientele across various industries provide a solid foundation for your career. With over 1,000 global partners preferring to open remote jobs in the country, our vision is to help you and thousands more Colombians reach your full potential and dreams without the need to leave the country and work abroad. #J-18808-Ljbffr