Paid Media Specialist

Paid Media Specialist – Ottomatik.io Join to apply for the Paid Media Specialist role at Ottomatik.io . Hi there We are South and our client is looking for a Paid Media Specialist Note to Applicants Eligibility: This position is open to candidates residing in Latin America. Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered. Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority. Note: If you're hired for this role, you may be asked to update your LinkedIn profile. Company Overview Our US‑based client is a dynamic and innovative digital marketing agency specializing in SEO and Paid Ads advertising. As they scale from startup to industry leader, they're building the operational infrastructure that will support the next phase of growth, from managing hundreds of clients to thousands. We are seeking an experienced agency professional who understands the fast‑paced, client‑focused nature of digital marketing agencies and can immediately start contributing to our Paid Ads campaigns for our diverse client portfolio with minimal training. We offer a fully remote work environment with team members across multiple time zones and significant growth opportunities in an exciting growing phase. As the company continues to serve as the parent company pursuing additional strategic acquisitions around the world, we’re seeking the right people to join us on this exciting growth journey and grow their careers alongside our expanding organization. Our values‑driven culture champions Ownership, Continuous Improvement, Adaptability, and Drive, while fostering an inclusive team environment that encourages diverse perspectives and collaboration, and clear advancement pathways for high performers. Team Summary You’ll be joining the company's production team—a sharp, execution‑driven crew where lead generation is the heartbeat of everything we do. Every day brings a new challenge, and every task demands precision. Our clients trust us to manage campaigns that drive real revenue, so accuracy, strategy, and flawless implementation aren’t optional—they’re the job. Responsibilities Campaign Setup & Management: Launch and manage Paid Ads campaigns across Google Ads and Meta platforms. Support additional platforms as needed (Bing Ads, TikTok Ads, Programmatic). Optimization & Performance Improvement: Continuously optimize campaigns to hit performance targets and maximize ROI. Analyze performance trends and proactively implement improvements. Troubleshooting & Quality Control: Identify and resolve tracking, performance, and delivery issues efficiently. Tracking & Attribution: Implement and manage tracking using Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC). Integrate Zapier workflows for CRM and lead tracking. Set up and manage CallRail tracking to evaluate call quality and conversion performance. Reporting & Insights: Generate clear, actionable performance reports and provide insights and recommendations to improve campaign outcomes. Deliver narrative explanations of campaign performance and scaling plans. Required Qualifications +2 years of experience contributing to a marketing agency environment. Proven experience in managing and optimizing Google Ads campaigns. Experience with other Paid Ads platforms (e.g., Bing Ads, Facebook Ads, Programmatic). Familiarity with Google Analytics, Google Tag Manager, and other tracking tools. Strong analytical skills with a data‑driven approach to decision‑making. Excellent communication skills, both written and verbal. Ability to work independently in a remote setting, while also collaborating effectively within a team. Detail‑oriented with a focus on delivering high‑quality work. Preferred Skills (Not Required) Google Ads Certification. Google Tag Manager Certification. Meta Certification. Call tracking experience. Schedule Monday to Friday, 8 AM – 5 PM CST Salary Range $1,500 – $2,000 USD/month Perks 10 days of PTO per year + 10–12 US Holidays (TBD by the company). Application Process Interested candidates should submit their resume along with a video introduction in the application form. Candidates who advance will be required to complete a skills assessment (camera on, full‑screen mode). If this opportunity sounds good to you, send us your resume Seniority Level Associate Employment Type Full‑time Job Function Advertising and Marketing Industries Marketing Services Location Bogota, D.C., Capital District, Colombia #J-18808-Ljbffr