Marketing Specialist Work from Office

hace 4 semanas


Barranquilla, Colombia TRS Corporation SAS A tiempo completo

Primary Responsibilities:
- Campaign Management: Strategize, launch, and optimize campaigns on Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram, WhatsApp), and LinkedIn Ads to achieve performance goals.
- Targeting and Segmentation: Identify and refine target audiences using data-driven strategies for precise ad delivery.
- Optimization and Testing: Implement A/B testing, adjust bid strategies, and analyze performance metrics (CTR, CPC, CPA, ROAS) to continually improve campaigns.
- Budget Oversight: Allocate and manage monthly advertising budgets, ensuring cost-effective use to meet KPIs.
- Creative Collaboration: Partner with the creative team to develop engaging, on-brand ad content that captures audience attention.
- Analytics and Reporting: Monitor and report on campaign performance, delivering actionable insights to refine strategies.
- Industry Awareness: Stay informed on platform updates, industry trends, and emerging opportunities to keep campaigns competitive and effective.
Requirements:
- A bachelor?s degree.
- 2+ years of experience managing campaigns on Google Ads and Meta Ads, with a portfolio of successful projects.
- Fluent English C1
- Proficiency in tools like Google Ads Manager, Google Analytics, and Meta Ads Manager.
- Expertise in audience segmentation and targeting.
- Strong analytical skills with experience in data-driven optimization and A/B testing.
- Exceptional communication skills, both written and verbal.
- Ability to multitask and thrive in a fast-paced environment.
- Familiarity with digital marketing tools and a basic understanding of SEO principles is a plus.

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