E-commerce & Digital Marketing Analyst - 100% Onsite in Cali, Colombia

Position: E-commerce & Digital Marketing Analyst
Location: Cali, Valle del Cauca
Work Arrangement: 100% On-site / Presencial
Department: Marketing
Reports to: CEO & President
Contract Type: Indefinite-term, direct with the company
Schedule: Monday to Thursday 7am – 4:30pm, Friday 7am – 4pm (Schedule adapted to our headquarters in Cumming, GA)
Salary: $4.0M - 4.5M COP

Job Summary

We are looking for a high-ownership, strategic, and analytical E-commerce & Digital Marketing Analyst who leads strategy and executes technical tasks hands-on , reporting directly to the CEO & President in an on-site role based in Cali . This position does not manage internal personnel, but demands high strategic autonomy to own our digital roadmap, translate business vision into execution, and coordinate external agency partners. Structured at 60% Digital Marketing Strategy & Execution and 40% E-commerce Management , you will define digital growth plans, manage performance ad campaigns, and take direct ownership of conversion, catalog, and operational optimizations across Shopify, Amazon, and TikTok Shop .

Responsibilities

Strategic Digital Marketing & Performance Execution

• Executive Strategic Ownership: Design, define, and own the digital marketing roadmap, presenting growth strategies, campaign projections, and executive performance updates directly to the CEO & President.
• Paid Media Strategy & Hands-on Execution: Directly manage, launch, and optimize performance advertising campaigns across Meta Ads, Google Ads, and TikTok Ads (including TikTok Shop Ads) to drive revenue and ROAS.
• Agency & Vendor Leadership: Lead external digital agencies, creative partners, and media vendors; set deliverables, audit performance, and ensure agency execution aligns with CEO-level priorities.
• SEO & Business Analytics: Lead SEO/SEM initiatives and build high-level performance dashboards in Google Analytics 4 (GA4) and Looker Studio to deliver actionable revenue data directly to executive leadership.

E-commerce & Marketplace Strategy & Operations

• Store & Marketplace Ownership: Lead catalog positioning and handle hands-on daily operations, listing optimizations, inventory tracking, and promotional setups across Shopify, Amazon, and TikTok Shop (US Market standard).
• Social Commerce & TikTok Shop Execution: Manage TikTok Shop integration, shoppable content, affiliate/creator links, and in-app storefront performance to capture social commerce sales.
• CRO Strategy & Testing: Strategize and implement continuous Conversion Rate Optimization (CRO) improvements, user journey enhancements, and A/B testing across product detail pages (PDPs) and checkout flows.
• Budget Ownership: Manage and protect the efficiency of the digital media budget across all web and social commerce channels, reporting channel profitability and ROI directly to executive direction.

Requirements

• Location Availability: Resident in Cali, Valle del Cauca with full availability for 100% on-site work. (Mandatory)
• Experience: Minimum of 4 years leading digital strategy while executing hands-on within CPG brands or performance agencies. Demonstrated track record of reporting directly to executive stakeholders (CEO/Presidency) and directing external agencies. (Mandatory)
• Executive & Strategic Mindset: High autonomy, business acumen, and ability to take 100% strategic ownership as an individual contributor. (Mandatory)
• Education: Degree in Marketing, Business Administration, Industrial Engineering, or related fields. (Mandatory)
• Language: Advanced / Fluent English (C1 Level, written and spoken, to report directly to US HQ leadership). (Mandatory)

Technical Skills

• Digital Ads & Growth: Hands-on mastery of Meta Ads Manager, Google Ads, TikTok Ads, SEO frameworks, and Google Search Console. (Mandatory)
• E-commerce & Social Commerce Platforms: Direct operational experience with Shopify, Amazon Seller Central, and TikTok Shop Seller Center. (Mandatory)
• Analytics & Tools: Advanced Excel, GA4, Looker Studio, WordPress/CMS editors, and design/content tools like Canva. (Mandatory)

Compensation and Benefits

• Birthday off
• Permanent contract
• 100% remote work
• We provide the equipment
• Essential health insurance
• Funeral allowance
• Access to the Support Team: our internal wellness program
• Ricky Joy Academy: internal professional development
• Discount package with corporate partnerships (gym, online courses, hotels, etc.)
• Opportunities for adva