Social Media Intern

Position: Social Media Specialist
Location: Cali, Colombia, 100% On-site
Department: Marketing
Reports to: Graphic Designer
Contract Type: Agreement of wills (acuerdo de voluntades), Direct with the company
Schedule: Monday to Thursday 7am – 4:30pm, Friday 7am – 4pm (Schedule adapted to our headquarters in Cumming, GA)
Salary: SMMLV

Job Summary:

The Brand & Content Intern will support the development and execution of Ricky Joy's branding, digital marketing, and e-commerce strategy by researching market trends, creating and adapting content, managing the company's media library, and supporting digital campaigns, e-commerce initiatives, brand activations, and corporate events.

This role will contribute to strengthening the company's digital presence by creating content assets that support both Brand Awareness objectives and Performance Marketing and e-commerce initiatives, including social media, Shopify, TikTok Shop, email marketing, and other digital platforms. Through creative ideas, AI tools, and organized execution, the intern will contribute to brand growth, consumer engagement, and business growth.

Responsibilities:

Branding & Digital Marketing

• Support the development and execution of Ricky Joy's digital marketing strategy alongside the Administrative Manager and the Marketing team.

• Assist in planning the editorial calendar and digital marketing campaigns.

• Contribute creative ideas to strengthen brand positioning and awareness.

• Research digital trends, content formats, and consumer behavior.

• Analyze competitor strategies and identify opportunities for improvement.

• Participate in brainstorming sessions for marketing campaigns, product launches, and brand activations.

• Support initiatives to increase brand reach, engagement, and digital visibility.

• Assist with seasonal campaigns and new product launches.

Social Media Management & Content Creation

• Develop content ideas for Instagram, Facebook, TikTok, LinkedIn, and other digital platforms.

• Create social media copy and captions using Artificial Intelligence tools.

• Research relevant hashtags aligned with campaign objectives.

• Design basic marketing materials using Canva and similar design tools.

• Adapt content into multiple formats, including posts, stories, carousels, Reels, and short-form videos.

• Schedule content according to the editorial calendar.

• Prepare content for internal review and approval prior to publication.

• Support community management by responding to comments and messages when needed.

• Ensure all content aligns with Ricky Joy's brand identity and tone of voice.

Content Library Management

• Organize and maintain Ricky Joy's digital content library.

• Coordinate the continuous collection of photos and videos of:

• Products

• Team members

• Office environment

• Internal processes

• Corporate events

• Trade shows

• Product sampling activities

• Customers

• Behind-the-scenes content

• Organize and categorize digital assets for easy access and future use.

• Coordinate with different departments to ensure a continuous flow of updated content.

Artificial Intelligence for Marketing

• Utilize AI-powered tools to optimize content creation.

• Generate multiple versions of marketing copy and social media content.

• Develop creative ideas for Reels, campaigns, and multimedia content using Artificial Intelligence.

• Create conceptual images and graphic assets using AI-powered design tools.

• Research emerging AI applications to improve Marketing processes.

• Support the automation of repetitive content-related tasks.

Trade Marketing & Events

• Support the planning and execution of corporate events, trade shows, and brand activations.

• Organize and manage POP (Point-of-Purchase) marketing materials.

• Maintain an accurate inventory of promotional materials.

• Prepare promotional kits and event materials.

• Develop event checklists.

• Assist with event setup and breakdown when required.

• Capture photos and videos during corporate events.

• Produce behind-the-scenes content.

• Collect audiovisual materials for future marketing campaigns.

• Provide logistical support for Trade Marketing initiatives.

Market & Competitive Research