Tech Stack Manager

Company Description At Sana Commerce we're committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths. It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. We’re a fast-growing SaaS company that allows you to take ownership of your career. At Sana Commerce, we're looking for a Tech Stack Manager to Support the evaluation, administration, integration, and ongoing optimization of the go-to-market tech stack so GTM teams can work efficiently and scale with clarity. Who we are: Champions of Our League. We take pride in our unique product and extensive B2B knowledge and continuously strive to improve. No matter our role, we bring value every day, helping our customers and partners succeed. Supercharge Our Customers. Our customers are at the heart of everything we do. We go beyond solutions, providing the tools and support they need to grow. Determined to Grow. We take on challenges, seek feedback, and keep learning. Every setback is a chance to improve and move forward. Bold Together. We collaborate across teams and time zones, challenge the status quo, and support each other to achieve the best outcomes. Job Description What you'll be doing: Own the configuration, optimization, and daily operations of key GTM platforms (Marketo, Outreach, UserGems, Clay, and others), ensuring workflows, automations, programs, and sequences run smoothly. Maintain strong data hygiene across tools by monitoring data quality, managing enrichment/segmentation/routing logic, resolving sync issues, and keeping documentation aligned with established standards. Audit and improve existing workflows and automations, identifying manual steps or gaps and implementing enhancements that reduce operational friction for marketing, sales, and revenue teams. Manage user access and platform governance, including onboarding/offboarding users and partnering with Enablement to deliver or develop platform training. Collaborate closely with GTM, RevOps, CRM, and data stakeholders to translate business needs into system updates, align on architectural decisions, and escalate structural improvements when required. Support new tool evaluations and implementations by gathering requirements, testing functionality, and providing recommendations that ensure strong integration within the GTM tech stack Qualifications What you'll bring: 2+ years of hands-on experience with GTM systems (e.g., marketing automation platforms, sales engagement tools), including building and maintaining workflows, nurture programs, and sequences. Technical proficiency in GTM–CRM data flows, with the ability to troubleshoot sync issues, enrichment gaps, routing logic, segmentation, and lead lifecycle fundamentals. Able to work hybrid from our Medellin office (3 days in office) Strong written communication skills and experience maintaining documentation. Strong verbal communication skills with experience running onboarding and training sessions. Independent mindset and self-starter who knows when to elevate. Execution-focused mindset, demonstrating attention to detail, commitment to system hygiene, and a track record of improving workflows and reducing manual operational steps. Nice to have: Prior work with intent tools (e.g. 6sense), enrichment services, web form tools, or customer management systems Comfort working with APIs, webhook based workflows, building integration logic. Prior involvement in vendor selection, testing, and/or trials with the ability to give structured feedback during buying cycles. Marketing or sales experience and/or exposure to demand generation workflows outside of the technology Additional Information #LI-JS1 #LI-Hybrid #J-18808-Ljbffr