Paid Media Specialist B2B Marketing Expert

Paid Media Specialist B2B Marketing Expert At Intellias , we're always on the lookout for exceptional talent to join our team in Colombia. Over 20 years of market experience, Intellias brings together technologists, creators and innovators in Europe, North and Latin America, and the Middle East. Join our international team and help solve the advanced tech challenges of tomorrow We're excited to offer this opportunity to dynamic professionals eager to apply their skills and experience at Intellias. What we offer you in Colombia Indefinite contract with Intellias Colombia SAS, payment in COP Health, life, funerary and pet insurance for the employee Workation up to 90 days outside Colombia Training and certifications 100% work from home + internet subsidy 100% English environment Requirements At least 4 years of experience in planning, running and optimizing paid display, paid social and programmatic campaigns. 4+ years setting up and maintaining Google Ads, Meta and Programmatic campaigns. 4+ years of experience working with Google Analytics and Google Tag Manager. Certification is a plus. Experience targeting niche audiences and decision makers in very different markets is essential. Excellent problem‑solving skills. You have experience delivering results and know how to plan and execute accordingly. A driven and self‑starting personality. You have a hunger for continuously self‑improvement and development as you grow in this role and with our business. Strong reporting analytical skills, both quantitative and qualitative. Passion for performance/growth marketing. Salesforce and Marketing Cloud experience is a plus, but not required. Demonstrated experience in managing and executing global campaigns across multiple regions, typically spanning 8 to 10 countries, with proven ability to adapt strategies to diverse markets and cultural contexts. Responsibilities Develop local and global paid media strategies and launch high‑performance digital campaigns (demand generation, nurturing) across advertising platforms (paid display, paid social and programmatic). Set up and maintain multiple PPC campaigns including writing ads, designing campaign structure, bid strategies, conversion tracking, audience targeting, landing pages, and other variables to improve performance of ad spend. Take on the subject matter expert role in paid media – provide recommendations and best practices towards framing new campaigns and optimizing live ones to achieve the best ROI on paid investment. Set up, maintain and optimize digital campaigns, with regular reporting of performance against goals. Create and manage remarketing, look‑alike and other custom audiences across all paid media platforms. Own the paid media budget, both in terms of allocation and optimization to achieve business KPIs. Regularly test and implement advanced approaches and tactics related to platform management, campaign targeting or budget optimization. Implement A/B and multivariate testing of ad copies and landing pages. Report cross‑platform on regional and global campaign performance and results & track conversion; regularly report on lead generation and budget utilization pacing ratio. Leverage in‑house reporting systems and analytical tools to take a data‑driven approach to analyze, optimize and improve campaign performance. Identify and drive new opportunities in paid search to further scale the business and improve efficiencies across campaigns. Analyze website traffic and offer insights for improving campaigns. Complete keyword and competitor research. Location: Bogotá, D.C., Capital District, Colombia #J-18808-Ljbffr