Head of PPC Performance
hace 7 días
Type: Full-time (International contractor), Remote (9am-6pm U.S. Eastern Standard Time)
About the Role:
We're looking for a data-driven, strategic Head of Performance to lead and optimize all paid media activities. The ideal candidate will spearhead the execution and continuous refinement of high-budget advertising campaigns with a sharp focus on ROAS, scaling, and measurable impact on the growth of all our clients.
Key responsibilities:
- Develop and execute a strategic plan for ad account growth, including identifying new campaigns and strategic opportunities.
- Collaborate with the creative team and guide the performance team to create effective marketing campaigns and strategies for ad account growth.
- Use data and insights to make informed decisions and recommendations for our client portfolio.
- Conduct market research to identify opportunities for prop firm clients.
- Stay up-to-date with industry trends, market conditions, and the competitive landscape of our current client base.
- Work with Account Managers to provide feedback about current performance and take strategic movement/decisions for the client accounts.
- Act as a trusted advisor to clients and the team about digital marketing strategies.
- Understand clients' needs and work with Account Managers to provide performance marketing solutions.
- Build and maintain strong relationships with existing clients, ensuring high client satisfaction and retention through performance of the accounts.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of hands-on experience managing high-budget ($100k+) paid media campaigns.
- Proven track record in optimizing major ad platforms (Google Ads, Meta Ads, YouTube, LinkedIn Ads, etc.).
- Proficiency in analytics tools (Google Analytics, Google Tag Manager, etc.).
- Demonstrated leadership and team management abilities, especially in remote working.
- Strong analytical skills and passion for metrics-driven decision-making.
- Familiarity with continuous testing and iterative improvement cycles.
- Candidates must have their own equipment, including a laptop and a reliable internet connection.
- Fluency in English is required, with a strong emphasis on both verbal and written communication skills. The candidate must be able to effectively communicate in professional and business contexts.
- The position is open to all of Latin America.
Mid-Senior level
Employment typeFull-time
Job functionBusiness Development and Sales
IndustriesProfessional Services
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