Performance Media Buyer | REMOTE

Performance Media Buyer Location: Remote (must work US time zone hours) Language Requirement: Fluent in spoken and written English Employment Type: Full-Time About Property Leads Property Leads is transforming the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals nationwide. We are a data-driven, fast-moving team that values precision, speed, and measurable outcomes. Our mission is to help investors close more deals with less friction, and we rely on cutting-edge digital advertising to make it happen. Role Overview We are looking for an analytical, math-driven Performance Media Buyer with proven experience running campaigns across Meta (Facebook/Instagram), Google Search, YouTube, TikTok, and native advertising platforms. This role is not just about pushing buttons in Ads Manager, as we need someone who thrives on solving complex problems, interprets data with clarity, and treats campaign management like a science. You will be responsible for building, scaling, and optimizing multi-channel ad campaigns that drive high-quality leads while meeting aggressive ROAS goals. Success in this role requires intellectual curiosity, quantitative discipline, and the ability to move fast in a startup environment. Key Responsibilities Strategy & Planning Develop and execute multi-platform advertising strategies across Meta, Google Search, YouTube, TikTok, and other native networks. Translate business goals into measurable campaign objectives (CPL, CPC, RPL, ROAS). Identify and configure high-value audience segments using in-house data, lookalikes, interest groups, and contextual targeting. Design structured campaign frameworks that balance testing, control groups, and scalable winners. Campaign Execution Launch, manage, and scale campaigns across multiple channels simultaneously. Implement tracking pixels, conversion events, and custom configurations to ensure accurate attribution. Use platform tools (Meta Ads Manager, Google Ads, TikTok Ads Manager, native DSPs) to handle budgets, pacing, and targeting efficiently. Performance Optimization Monitor KPIs daily and optimize for both volume and profitability. Perform rigorous A/B and multivariate testing at the audience, creative, and bid-strategy level. Adjust bid strategies dynamically (Bid Cap, Target CPA) based on real-time market conditions. Apply statistical analysis to detect patterns, anomalies, and leading indicators of performance. Creative Collaboration & Testing Partner with copywriters, designers, and editors to build direct-response creative tailored to each platform. Interpret creative performance data (CTR, CVR) to guide iterations. Manage a creative testing roadmap to consistently refresh ads and combat fatigue. Data & Automation Use spreadsheets, dashboards, and other in-house tools to analyze performance and model outcomes. Leverage AI tools to accelerate creative workflows. Help implement automated rules, scripts, and bulk editing processes for greater efficiency. Stay current on platform algorithm updates, auction dynamics, and new ad products. Reporting & Communication Deliver clear weekly/monthly reports with actionable insights. Present findings and recommendations to leadership in a structured, data-backed manner. Forecast performance scenarios and budget allocations using historical data and predictive modeling. Bonus Skills Experience running instant lead form campaigns. Familiarity with landing page optimization and funnel CRO. Experience working in/with home services, real estate, or other performance media offers is a huge plus. Exposure to other social or contextual platforms (Nextdoor, Taboola, Outbrain, etc.). What We’re Looking For Quantitative mindset — strong with numbers, able to model and back decisions with data. Autonomy — independent operator who owns outcomes and thrives without micromanagement. Bias for action — urgency to move fast and adapt without sacrificing quality. Ownership mentality — treats ad spend like their own money; relentlessly focused on ROAS. Proven track record managing 6 figure monthly budgets across multiple channels. Startup DNA — resourceful, adaptable, and thrives in fast-changing, ambiguous environments. Why Join Property Leads? 100% remote, flexible working environment (within US time zones). High-growth company with significant opportunities for career advancement. Impact-driven culture — we care about results, not red tape. Work alongside a sharp, passionate team solving meaningful problems in the real estate space. #J-18808-Ljbffr