VP, Consumer Product Strategy

Overview Join to apply for the VP, Consumer Product Strategy role at IPSY . About IPSY IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. We curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We are a remote-first company with a fully remote team and flexible work arrangements. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions. United States Remote positions may be performed in any state where IPSY has a business presence. This role is fully remote and reports to the Chief Merchandising Officer. What You’ll Be Doing Strategic & Financial Leadership: Create and drive strategy for membership offerings and experience in partnership with Marketing, Merchandising and Technology teams. Define and execute the vision and business plan for current offerings and future launches, aiming for ambitious growth, retention, and member economics. Member Experience & Value: Leverage the full set of member benefits to drive lifetime value, reduce churn, and improve lifetime contribution margin. Cross-Functional Collaboration: Work with Growth Marketing, Brand, CRM, Merchandising, Product, Engineering, and CX to optimize the member journey from onboarding to renewal. Forecasting & Measurements: Partner with Finance and Analytics to strengthen forecasting accuracy, performance tracking, and strategic planning; support test-and-learn approaches across pricing, promotions, and features. What We Are Looking For A strategic, consumer-obsessed leader who can turn vision into action—driving growth, innovation, and deeper member love. 12+ years of experience leading consumer strategy, product, or general management within membership-driven, beauty, or lifestyle brands. Strong analytical and financial instincts, with a track record of using data to shape strategy and deliver measurable business impact. Natural collaborator who thrives in cross-functional environments, partnering with Marketing, Merchandising, Product, and Tech to create cohesive member experiences. Operationally excellent, detail-oriented, and able to connect strategy, storytelling, and execution at scale. Proven success in building or scaling membership or loyalty programs that boost retention and lifetime value. Creative problem solver who designs personalized, high-touch experiences for members. Strong communicator and storyteller with the ability to influence at all levels and inspire teams toward a shared vision. Bachelor’s degree required; MBA or equivalent advanced degree preferred. What We Offer Competitive base salary & bonus program Medical, dental & vision insurance 401(k) plan with company match Paid Time Off Work from home flexibility Free Glambag subscription Learning & development programs EEO Statement We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. If you need reasonable accommodation in the application or employment process, please contact us. Please review our California Privacy Notice. Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus, equity grants, and competitive benefits. Final compensation is determined by experience and skills. #J-18808-Ljbffr