Performance Marketing Specialist

hace 6 días

WorkFromHome, Colombia The Global Talent Co. A tiempo completo

Performance Marketing Specialist Join to apply for the Performance Marketing Specialist role at The Global Talent Co. Remote | Latin America | Part-time (20 hours) About Us: At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like‑minded marketing professionals. We’re looking for a sharp, data‑driven Performance Marketer to join our in‑house team. You’ll take full ownership of our paid media campaigns across Meta, LinkedIn, Google Ads, and emerging platforms like X and Reddit. Your mission: scale our candidate acquisition engine by running full‑funnel campaigns that convert top‑tier marketers into applicants. Responsibilities Plan, manage, and optimize performance marketing campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn. Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach. Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting. Work closely with our creative and content teams to develop and iterate on high‑performing ad assets. Monitor KPIs like cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS) to guide strategic decisions. Develop insights from campaign data and translate them into actionable improvements. Stay up to date with platform changes, ad formats, algorithm shifts, and best practices. Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion. Build and manage dashboards to communicate performance metrics with the leadership team. Requirements 3–6 years of hands‑on experience running paid campaigns across Meta, LinkedIn, and Google Ads. Track record of optimizing campaigns across the funnel, improving conversion and lowering CPL. Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel. Comfortable managing and scaling paid budgets across multiple platforms. Experience collaborating with creatives to shape high-converting visual and copy assets. Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads. Self‑motivated, organized, and excellent at working autonomously in a remote‑first environment. Bonus: Background in talent acquisition, recruitment marketing, or marketing to marketers. At The Global Talent Co. our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in. We are an equal‑opportunity employer. All qualified applicants #J-18808-Ljbffr

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