Digital Ops Latam
hace 2 días
MiQ Bogotá, D.C., Capital District, Colombia Overview MiQ is a global programmatic media partner helping brands and agencies make smarter marketing decisions through data, technology and human insight. We blend programmatic expertise and leading AI technology with a consultative, people‑first approach to drive real business outcomes for our clients. Our culture is defined by collaboration, continuous innovation and the professional development of our teams, with operations in more than 20 countries and partnerships with many of the world’s leading brands. Responsibilities Define and execute the trading strategy for the LatAm Hub, aligned with MiQ’s revenue, margin and growth targets at regional and global level. Translate regional commercial priorities into clear programmatic investment strategies by channel, platform and product (Brand, Performance, CTV, Video, DOOH, etc.). Act as the senior escalation point for complex campaign challenges, commercial deals, technical configurations or performance issues across platforms (DV360, The Trade Desk, Meta, TikTok and other DSPs/SSPs). Oversee delivery, revenue and GP forecasting for the LatAm portfolio, providing weekly visibility and clear action plans in partnership with local Commercial and Trading leadership. Lead, inspire and develop a team of Traders, Senior Traders, building a culture of high performance, innovation and commercial accountability. Define and evolve the core trading competencies (execution, analytics, communication, collaboration, innovation and commercial acumen), with clear expectations, ongoing feedback and individual development plans. Design and execute the hiring, onboarding and upskilling plan for the LatAm Trading team, in partnership with Talent, L&D and global Trading/Product/Analytics teams. Balance commercial opportunity, operational load and talent development by managing workload and account allocation across teams. Partner closely with Sales, Client Services, Product, Analytics and Marketing to ensure MiQ’s value proposition is brought to life through execution excellence and actionable insights for clients. Join strategic pitches, QBRs and C‑level meetings with key agencies and advertisers, positioning Trading as a strategic partner rather than a pure executional function. Lead and prioritise partnerships with DSPs, SSPs and publishers for LatAm, aligning supply decisions with commercial and product strategies. Represent the LatAm Hub in global Trading forums and initiatives, sharing best practices, contributing to product roadmaps and scaling regional innovations to other markets. Drive automation, data usage and adoption of new solutions (e.g. cookieless, identity, retail media, CTV, omnichannel measurement) within the LatAm Trading team. Work with global Product and Optimization teams to test, launch and scale new products and optimisation frameworks in the region, measuring impact on client performance and margin. Establish clear test‑and‑learn frameworks for the region, ensuring documentation and roll‑out of learnings across teams and markets. Qualifications Hands‑on experience activating, optimising and troubleshooting campaigns in DV360, The Trade Desk, Meta Ads and TikTok Ads Manager, including full end‑to‑end ownership (setup, optimisation, QA and advanced reporting). English level B2/C1 – strong written and spoken English with the ability to lead meetings, presentations and technical discussions entirely in English. 5+ years’ experience in Regional and Global Hubs – minimum 5 years working in LatAm hubs with direct exposure to global structures. Leadership & People Management skills – proven experience leading high‑performing teams, influencing and negotiating with senior internal stakeholders and managing external partners and vendors. Strategic command of Programmatic & Data – ability to connect day‑to‑day trading decisions with omnichannel strategies, business outcomes and margin using data, experimentation and storytelling to influence senior stakeholders. Additional Experience & Skills 10+ years of experience in digital media, with at least 7+ years in programmatic trading and/or ad tech, and proven experience in regional or global leadership roles. Experience managing complex, multi‑market portfolios across multiple LatAm countries, verticals and both brand and performance, including e‑commerce and app strategies. Solid understanding of the programmatic ecosystem: identity, data partnerships, brand safety, measurement, attribution, incrementality, privacy and regulation impacts. Ability to translate technical concepts into clear business narratives for commercial teams and clients. Demonstrated experience driving change and innovation (new ways of working, quality frameworks, platform adoption, automation, AI‑driven optimisation) within trading or activation teams. Strong track record of improving clientIs and GP/margin through trading strategy and portfolio management. Benefits A hybrid work environment and flexible working arrangements. Comprehensive onboarding and continuous learning opportunities (including platform certifications, internal academies and leadership programs). Competitive healthcare and wellbeing benefits. Performance‑based bonus and incentives. Generous paid time off, including local holidays and global inclusion days. Values Passion – We love what we do and bring energy to every challenge. Determination – We always find a way to figure it out. Unity – We back each other and challenge each other. Agility – We anticipate the unexpected, embrace and adapt to change. Courage – We dare to think unconventionally. Inclusion & Diversity MiQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels they belong and can grow their career. We welcome applications from all backgrounds and encourage you to bring your unique perspective to our team. Senior Level Director Employment Type Full‑time Job Function Design, Art/Creative, and Information Technology Industry Advertising Services #J-18808-Ljbffr
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