Product Marketing Manager

Product Marketing Manager Location: Veho, Bogota, D.C., Capital District, Colombia About the Role We’re looking for a highly motivated Product Marketing Manager with strong analytical skills and a bias for action. In this role, you’ll shape how Veho brings new products and capabilities to market, deepen our customer and market understanding, and elevate how we tell our story to prospects and clients. You’ll work cross-functionally with Product, Sales, Customer Success, Revenue Operations, and Operations to build and scale our sales enablement engine, refine our Ideal Customer Profile, and support strategic decisions with data-backed insights. This is a high-ownership role with visibility to senior leadership and a direct impact on Veho’s growth. What You’ll Do Sales Enablement & GTM Execution Own sales enablement implementation from a Product Marketing standpoint. Maintain and evolve our sales enablement ecosystem so the field always has up-to-date, high-impact assets. Build new segment-specific collateral (pitch decks, one-pagers, battle cards, case studies) for emerging segments informed by our discovery process and customer insights. Partner closely with Sales and Customer Success to drive adoption and effective usage of assets, ensuring the team is equipped to win every deal. Automate and streamline updates to coverage maps and rate cards to keep commercial teams aligned with the latest offerings and pricing. Customer, Market & Competitive Insights Conduct deep customer, competitor, and market research to shape product positioning, messaging, and GTM strategy. Develop market intelligence that directly informs product roadmap, pricing strategy, and GTM decisions. Continuously refine and expand our Ideal Customer Profile (ICP) as new products and capabilities launch. Strategy, Positioning & Analytics Analyze trends and performance data to develop compelling messaging frameworks, narratives, and launch strategies for new features and initiatives. Build and maintain "Size of the Prize" and "Share of Wallet" frameworks, quantifying investment, ROI, and expansion potential across capabilities and segments. Evaluate and optimize the customer journey, identifying messaging and conversion opportunities using both qualitative insights and quantitative data. Operationalize cross-functional decision frameworks to support the Executive Leadership Team (ELT) and Product in evaluating trade-offs between initiatives and prioritizing roadmap bets. What We’re Looking For 5‑7 years of prior professional experience in product marketing, consulting, strategy, operations, or a related field. Exceptional analytical skills: comfortable with data, structuring complex problems, and extracting insights that drive strategic decisions. Strong written and verbal communication skills: able to simplify complex topics and craft compelling, customer-centric narratives. Demonstrated ability to work cross-functionally, manage multiple stakeholders, and move projects forward in a fast-paced environment. Self-starter mindset: take ownership, operate with urgency, and are comfortable with ambiguity and changing priorities. Passion for customer experience, logistics, or tech-driven businesses is a plus. Important Note This opportunity is based in Bogotá, Colombia and offers the chance to partner with Veho as we expand globally. This engagement will begin under a contractor arrangement. We are, however, deeply committed to building a strong partnership and providing meaningful, engaging work opportunities for talented individuals who want to grow with Veho. Seniority Level Mid-Senior level Employment Type Full-time Job Function Marketing and Sales Industries Consumer Services (Veho is unable to provide sponsorship at this time.) #J-18808-Ljbffr