Content Manager Marketing

hace 6 días


Colombia Human Best, One Solution. A tiempo completo

En HumanBest, estamos en busca de un Content Manager Marketing que sea apasionado y creativo para unirse a nuestro equipo de marketing. Este rol es fundamental para gestionar la estrategia de contenido de nuestra marca, asegurando que todos los mensajes sean coherentes, relevantes e impactantes. Como Content Manager, serás responsable de crear, curar y gestionar el contenido de todas nuestras plataformas de marketing, lo que incluye redes sociales, blog, sitio web y materiales promocionales.

Trabajarás de cerca con el equipo de marketing y diseño para desarrollar contenido que no solo informe, sino que también inspire y motive a nuestra audiencia. El objetivo es fortalecer nuestra presencia en el mercado y conectar de manera efectiva con nuestros clientes.

Responsabilidades
  • Desarrollar y ejecutar la estrategia de contenido alineada con los objetivos comerciales y de marketing de HumanBest
  • Crear contenido original y de alta calidad para blogs, redes sociales, campañas de correo electrónico y otros canales de marketing
  • Realizar investigaciones de tendencias y temas relevantes para garantizar que el contenido sea atractivo y oportuno
  • Colaborar con diseñadores, especialistas en SEO y otros miembros del equipo para optimizar el contenido y maximizar su alcance
  • Supervisar las métricas de rendimiento del contenido y realizar ajustes según sea necesario para mejorar el engagement
  • Gestionar el calendario editorial y coordinar la publicación de contenido en todos los canales
  • Fomentar una cultura de innovación constante en la producción de contenido, experimentando con nuevos formatos y enfoques
Requisitos
  • Título universitario en Marketing, Comunicaciones, Periodismo, o un campo relacionado
  • Mínimo de 3 años de experiencia en gestión de contenido, preferiblemente en entornos de marketing
  • Fortales habilidades de redacción y edición, con un portafolio que demuestre experiencias previas
  • Conocimientos de SEO y marketing en redes sociales
  • Habilidades organizativas excepcionales y atención al detalle
  • Capacidad para analizar datos y métricas de rendimiento del contenido
  • Creatividad y pensamiento estratégico para generar ideas novedosas de contenido
  • Excelentes habilidades de comunicación y trabajo en equipo
  • Conocimiento de herramientas de gestión de contenido y plataformas de análisis
Nivel de seniority

Mid-Senior level

Tipo de empleo

Full-time

Función del trabajo

Marketing

Industrias

IT Services and IT Consulting

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