Content Manager Marketing
hace 6 días
En HumanBest, estamos en busca de un Content Manager Marketing que sea apasionado y creativo para unirse a nuestro equipo de marketing. Este rol es fundamental para gestionar la estrategia de contenido de nuestra marca, asegurando que todos los mensajes sean coherentes, relevantes e impactantes. Como Content Manager, serás responsable de crear, curar y gestionar el contenido de todas nuestras plataformas de marketing, lo que incluye redes sociales, blog, sitio web y materiales promocionales.
Trabajarás de cerca con el equipo de marketing y diseño para desarrollar contenido que no solo informe, sino que también inspire y motive a nuestra audiencia. El objetivo es fortalecer nuestra presencia en el mercado y conectar de manera efectiva con nuestros clientes.
Responsabilidades- Desarrollar y ejecutar la estrategia de contenido alineada con los objetivos comerciales y de marketing de HumanBest
- Crear contenido original y de alta calidad para blogs, redes sociales, campañas de correo electrónico y otros canales de marketing
- Realizar investigaciones de tendencias y temas relevantes para garantizar que el contenido sea atractivo y oportuno
- Colaborar con diseñadores, especialistas en SEO y otros miembros del equipo para optimizar el contenido y maximizar su alcance
- Supervisar las métricas de rendimiento del contenido y realizar ajustes según sea necesario para mejorar el engagement
- Gestionar el calendario editorial y coordinar la publicación de contenido en todos los canales
- Fomentar una cultura de innovación constante en la producción de contenido, experimentando con nuevos formatos y enfoques
- Título universitario en Marketing, Comunicaciones, Periodismo, o un campo relacionado
- Mínimo de 3 años de experiencia en gestión de contenido, preferiblemente en entornos de marketing
- Fortales habilidades de redacción y edición, con un portafolio que demuestre experiencias previas
- Conocimientos de SEO y marketing en redes sociales
- Habilidades organizativas excepcionales y atención al detalle
- Capacidad para analizar datos y métricas de rendimiento del contenido
- Creatividad y pensamiento estratégico para generar ideas novedosas de contenido
- Excelentes habilidades de comunicación y trabajo en equipo
- Conocimiento de herramientas de gestión de contenido y plataformas de análisis
Mid-Senior level
Tipo de empleoFull-time
Función del trabajoMarketing
IndustriasIT Services and IT Consulting
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