Head of Sales and Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Sales and Marketing (B2B SaaS) in Colombia. We are seeking a dynamic leader to drive and scale commercial growth in a high-potential B2B SaaS environment. In this role, you will take ownership of both sales and marketing strategies, leading initiatives that span customer acquisition, revenue expansion, and retention. You will shape the go-to-market approach, optimize performance across multiple channels, and inspire a small, highly effective team to achieve ambitious growth targets. This is an opportunity to make a direct impact on the company’s trajectory, refine sales motions, and strengthen brand presence in competitive markets. The role demands strategic vision, hands‑on execution, and collaboration across cross‑functional teams in a fully remote, fast‑moving environment. Accountabilities Develop and execute a comprehensive go‑to‑market strategy, covering positioning, target audience, messaging, funnel KPIs, and priority growth initiatives. Design and implement an end‑to‑end sales process, including lead qualification, demos, pipeline management, forecasting, and closing. Optimize marketing performance across multiple channels, such as SEO, paid media, content, email, and partnerships. Analyze funnel data, identify bottlenecks, and continuously improve conversion and retention rates. Lead pricing and packaging experiments, including evaluating new plans, discount frameworks, and expansion opportunities. Collaborate with internal teams to share best practices, benchmark performance, and leverage collective expertise. Requirements 7–10+ years of experience in B2B SaaS, covering both sales and marketing functions. Proven success in scaling revenue engines for SMB or mid‑market SaaS companies. Deep understanding of SaaS metrics: ARR/MRR, CAC, LTV, NDR/GDR, pipeline conversion, churn, and payback periods. Expertise in modern marketing channels (SEO, paid, content, lifecycle, partnerships) and sales motions (discovery, demos, negotiation, closing). Data‑driven approach to analyzing funnel performance and identifying growth opportunities. Experience building and leading small, high‑performing commercial teams. Excellent communication, storytelling, and leadership skills. Fluency in English and French. Comfortable in a fully remote environment with high autonomy. Knowledge of Salesforce is a plus. Benefits 100% remote work with full flexibility in location and schedule. High autonomy and freedom to solve problems creatively. Minimal bureaucracy, emphasizing efficiency and momentum. Small, collaborative, and friendly team environment. Access to a network of experienced SaaS professionals for knowledge sharing. Flexible time off to recharge and maintain work‑life balance. Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #J-18808-Ljbffr