CRM Marketing Manager

hace 1 semana

Bogotá, Colombia IDT Corporation A tiempo completo

CRM Marketing Manager Join IDT Corporation—a global communications company headquartered in Newark, New Jersey, with over 1,800 employees, 20 countries and $1.5 B in revenue— as a CRM Marketing Manager. In this role you will own the CRM strategy, customer segmentation and lifecycle campaigns across multiple products, working with tools like Braze and Amplitude to implement, optimize and analyze multi‑channel campaigns that drive acquisition, engagement and retention. Responsibilities Lead the strategy and execution of multi‑product, segment‑based customer lifecycle marketing plans. Build and automate lifecycle campaigns using Braze to deliver scalable, personalized experiences. Partner with analytics, engineering and BI teams to ensure data quality and campaign accuracy. Execute multi‑channel campaigns (email, SMS, push, in‑app, WhatsApp) aligned with business goals and time‑sensitive promotions. Monitor and report on KPIs; proactively adjust tactics to meet performance targets. Use Amplitude, Braze and AI tools for A/B and multivariate testing, segmentation and message optimization. Manage campaign calendars, promotional timelines and content workflows to ensure flawless execution. Review, edit and proofread marketing content with a critical eye for quality and clarity. Requirements Bachelor’s degree. 5+ years of CRM/lifecycle marketing experience with a strong grasp of audience segmentation. 3+ years of hands‑on experience using Braze or Amplitude for multi‑channel campaign management and analytics. Strong understanding of customer engagement across email, SMS, push, mobile app and WhatsApp. Analytical mindset—turning data into insights and measurable outcomes. Excellent project management skills with the ability to juggle multiple products and timelines. A proactive, self‑starting attitude and the ability to work independently or cross‑functionally. Detail‑oriented, organized, passionate about driving results. Additional Information Only candidates from LATAM are considered. Please submit CV in English. We may use artificial intelligence tools to support parts of the hiring process; final hiring decisions are made by humans. #J-18808-Ljbffr

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