Media Planning Senior Analyst

hace 2 semanas

Bogotá, Colombia Publicisgroupe A tiempo completo

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD Overview Actively participate in the daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency. Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members. Responsibilities Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible. Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns. Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals. Developing various options for media plans based on the client's objectives. Analyzing the client's post-campaign results and recommending refinements. Interacting with internal and external partners to evaluate, implement, and maintain a media plan. Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards. Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty. Qualifications C1 English Language Level Bachelor's Degree in Media/advertising, Finance Economic or Business related. +3 years of experience in Paid Media (Must). Good understanding of planning campaigns across the various mechanisms, channels and buying models. Strong written and verbal communication skills. Articulation and negotiation skills. Process orientation and the ability to define and set up processes. Tools Microsoft Excel: Intermediate (Must) Google Campaign Manager: Basic Data Studio: Basic Media Tools: Basic PowerPoint: Basic Tardiis: Basic #J-18808-Ljbffr

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