NDA, Home decor

On behalf of our client in the Home Decor & Lifestyle domain, SD Solutions is looking for a talented Marketing Director to lead direct-to-consumer (DTC) marketing efforts. The ideal candidate will develop and implement data-driven marketing strategies to expand our customer base, enhance brand awareness, and boost e-commerce performance across digital and retail channels. This is a unique opportunity for a strategic leader who thrives in a high-growth environment and has a deep understanding of digital marketing, brand management, and customer engagement within the lifestyle and wellness space.

Key Responsibilities:

• Develop, lead, and optimize the DTC marketing strategy to drive revenue, brand growth, and customer loyalty.
• Oversee customer acquisition and retention strategies across digital platforms, including paid social, paid search, display, and email.
• Maintain and evolve NDA, Home decor & lifestyle brand identity to deepen market differentiation and emotional connection with customers.
• Create compelling brand campaigns that reflect NDA, Home decor & lifestyle values, elevate its story, and resonate across digital and retail channels.
• Lead the strategy for driving e-commerce revenue through SEO, SEM, content marketing, and website optimization.
• Partner with the product and e-commerce teams to enhance the online shopping experience and improve conversion rates.
• Analyze marketing performance, identify key metrics, and implement insights to optimize budget allocation and campaign effectiveness.
• Utilize customer data and analytics to refine targeting strategies, improve customer segmentation, and personalize marketing initiatives.
• Collaborate with sales, product, and creative teams to ensure alignment on brand messaging and customer journey.
• Provide thought leadership and mentoring to the marketing team, fostering a culture of growth and collaboration.
• Monitor industry trends, customer feedback, and competitor activities to identify opportunities for innovation and growth.
• Drive ongoing customer insights and feedback to inform strategy and product development.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 5+ years of experience in DTC marketing, with a track record of driving growth in a lifestyle or wellness brand.
• Strong knowledge of digital marketing channels, analytics tools (e.g., Google Analytics, CRM), and e-commerce platforms.
• Demonstrated success in customer acquisition, brand building, and performance marketing.
• Exceptional leadership, communication, and project management skills.
• Passion for the lifestyle and wellness industry, with an alignment to our values and mission.