Brand and Content Marketing Lead

About Genesis Orthopedics & Sports Medicine Genesis Orthopedics & Sports Medicine exists to bring world-class orthopedic care to everyone—regardless of insurance status. Our mission is rooted in justice, inclusion, and innovation. We’re reimagining musculoskeletal care to make it more accessible, more human, and more effective. We’re looking for a Senior Content Creator to help us communicate that mission creatively, consistently, and compellingly. The Role As our Senior Content Creator, you will be responsible for bringing our brand to life through storytelling, design, and multimedia content. You will take creative direction and strategic brand oversight from Ox Creates (our retained brand partner) and execute a wide range of deliverables, including social media content, marketing videos, event promos, email campaigns, updated branding materials, and internal communications tools. This is a full-time, offshore role requiring daily overlap with U.S. Central Time Zone hours. You’ll work closely with Genesis leadership and cross-functional teams to ensure all content aligns with our brand manifesto, resonates with our audiences, and reflects the noble profession of orthopedic surgery in a modern and accessible way. Responsibilities Translate creative strategy and direction from Ox Creates into high-quality visual and multimedia content. Design and produce marketing assets for digital channels (e.g., Instagram, LinkedIn, email newsletters, recruitment campaigns). Develop and edit compelling short-form and long-form videos, including patient stories, event recaps, and staff features. Manage and maintain brand consistency across digital platforms, internal documents, and communications (e.g., email signatures, pitch decks). Utilize AI tools for content development where applicable. Track and optimize KPIs including content volume, impressions, and campaign-specific outcomes. Assist in creative storytelling that resonates with our diverse, community-focused patient base while reflecting the excellence of orthopedic care. Provide content support for staff recruitment and internal initiatives. Strong portfolio demonstrating photo and video editing, brand storytelling, and digital design. Advanced proficiency in video editing (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve). Proficiency in design software (e.g., Photoshop, Illustrator, Canva, Figma). Comfort with emerging tools for AI-generated content and automation. Excellent English communication skills and a deep understanding of narrative structure and tone. Ability to work independently while taking direction from multiple stakeholders. Strong organizational skills, with experience managing content calendars and project-based creative workflows. Preferred Experience working with U.S.-based healthcare or mission-driven brands. Familiarity with social media analytics and tools like Meta Business Suite or Hubspot. Ability to create or coordinate lightweight animations or motion graphics. What We’re Looking For You’re not just a designer—you’re a storyteller. You bring ideas to life with beauty and clarity. You understand how to balance professionalism and approachability in tone and visuals. You take pride in producing high volumes of content without sacrificing quality. You’re adaptable, responsive to feedback, and comfortable refining work based on evolving creative direction—understanding that iteration is a natural and essential part of the creative process. You’re eager to help a growing healthcare organization make a lasting impact. Compensation paid directly in U.S. dollars. You’re not just a designer—you’re a storyteller. You bring ideas to life with beauty and clarity. You understand how to balance professionalism and approachability in tone and visuals. You take pride in producing high volumes of content without sacrificing quality. You’re eager to help a growing healthcare organization make a lasting impact. #J-18808-Ljbffr