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Senior Marketing Project Manager, Finance Vertical

hace 1 mes

Colombia DataArt Solutions, Inc A tiempo completo
Project Manager, B2B Marketing Strategy

We are seeking a highly motivated Project Manager to join our marketing strategy team at DataArt Solutions, Inc. This role will focus on developing marketing strategies and managing projects to support and grow DataArt's Finance vertical. Success will be measured on well understood B2B marketing metrics, including pipeline generated by leads through marketing activities.

Key Responsibilities
  • Build strategies and Go-To-Market (GTM) plans for DataArt's Finance vertical, crystallizing proven expertise with marketing assets and campaigns to drive new business.
  • Ideate and deliver strategic marketing projects, managing team members and stakeholders from end to end against tight deadlines.
  • Manage, nurture, and grow database of client contacts, partners, and resellers through lifecycle campaigns.
  • Systemize content production, distribution, and promotion, highlighting key themes and trends.
  • Lead customer marketing, partnering with account management teams to develop marketing-led strategies focused on account expansion.
  • Polish the team's work and contribute hands-on marketing skills as needed to move projects forward.
  • Reporting, Feedback, and Issue Management: Report on project results on a weekly, monthly, or quarterly basis as needed, provide feedback to project contributors, communicate changes affecting performance, escalate issues to marketing leadership, and manage the project budget and expenses.
Requirements
  • Strong background in project management within a marketing context, minimum 3 years of experience in a similar position, 5-7 years of experience in marketing.
  • Experience in the Finance sector and/or IT Services industry is preferred.
  • Excellent communication and organizational skills.
  • Strong business acumen and credibility, with ability to influence at all levels in the organization.
  • Ability to manage multiple projects simultaneously.
  • Proficiency in project management tools (Jira) and marketing platforms (Pardot).