Marketing Strategist

hace 1 semana


Bogotá, Bogotá D.E., Colombia Medpack Group A tiempo completo
Marketing Officer

We are a fast-growing cosmetics and skincare contract manufacturer based in the United States. Our company prides itself on creating high-quality, innovative products with a commitment to excellence that drives every aspect of our operations.

We are seeking a strategic and results-oriented Marketing Officer to lead a talented team of web designers, SEO specialists, and lead generation experts. The ideal candidate will develop and present a comprehensive marketing strategy aligned with the company's short-term and long-term goals, delivering measurable outcomes to the CEO.

Key Responsibilities:

  • Develop and implement a strategic marketing plan that aligns with the company's objectives, specifically targeting the acquisition of large clients in the cosmetics and skincare industry.
  • Collaborate closely with the CEO to refine the marketing strategy based on company goals and market dynamics, ensuring that all efforts contribute to scaling the business.
  • Lead, mentor, and coordinate the efforts of the marketing team to create innovative campaigns that enhance brand visibility and drive lead generation.
  • Analyze market trends, identify new opportunities, and continuously refine marketing tactics to improve performance and maximize client acquisition potential.
  • Monitor key marketing metrics, ensuring that marketing initiatives consistently exceed expectations and contribute to company profitability and growth.
  • Establish relationships with key industry players, leveraging networking opportunities and strategic partnerships to expand the client base.
  • Report regularly to the CEO on the effectiveness of marketing efforts, adjusting strategies to ensure a constant pipeline of large, high-value clients.
  • Design and implement Google Adwords to reach a large leads prospect clients for the company.
  • Increase the company's market presence and reputation by collaborating with the CEO to design and execute strategic initiatives, including partnerships with top media channels and influential industry platforms.

Requirements:

  • Demonstrated 5+ years experience in the relevant field.
  • Ability to lead a team and project management skills.
  • Able to develop and execute marketing strategies that drive business growth and attract high-value clients, preferably in the cosmetics or skincare industry.
  • Strong leadership and team management skills, with the ability to mentor and guide a diverse team of web designers, SEO specialists, and lead generation experts.
  • Experience in building brand reputation and market presence through strategic partnerships with media channels, influencers, and industry platforms.
  • Exceptional analytical skills, with the ability to track and measure key marketing metrics and optimize campaigns for maximum ROI and client acquisition.
  • Excellent communication skills, both written and verbal, with the ability to present marketing strategies and results to senior leadership.
  • Ability to identify and capitalize on market trends and new opportunities to ensure continuous business growth.
  • Experience with digital marketing, including SEO, PPC, and social media marketing, with a focus on lead generation and conversion.
  • A results-driven mindset with a focus on exceeding company targets and contributing to profitability.

Job Type: Full-time



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