Marketing Manager, Colombia

hace 4 semanas


Bogotá, Bogotá D.E., Colombia Protocol Labs, Inc. A tiempo completo
About the Role:

The Marketing Manager will be responsible for developing and executing on-the-ground marketing campaigns to drive signups, grow community, increase brand awareness, and elevate the user verification experience for Worldcoin. This role will work closely with the global marketing team to develop and execute the longer-term Marketing and Brand Development strategy for Colombia.

Key Responsibilities:
  • Drive awareness and positive brand sentiment that inspires app downloads and reservation sign-ups.
  • Create, develop, and implement a comprehensive marketing roadmap which captures locally important insights and tangible go-to-market strategies, including all relevant platforms.
  • Partner with Market Managers and cross-functional stakeholders to drive the development, execution, and continuous improvement of Worldcoin's post-expansion strategy.
  • Connect global & local efforts by aligning global visions with local marketing campaigns and identifying findings from regional teams to advise global strategies.
  • Organize and manage community events - shape the local voice of the project, working closely with Community Specialists.
  • Maintain the Worldcoin creative standard and strategic integrity in every execution.
About You:
  • 5+ years of relevant experience in marketing/creative strategy, strategic consulting, business development, corporate strategy, or related fields - ideally in a fast-growing tech space or/and fashion/high-end consumer brands.
  • You're a go-getter; someone creative and eager to innovate, to test, fail, learn, and evolve.
  • You navigate through complexity to achieve results. You pull together diverse individuals with different interests to drive critical processes.
  • You have a solid track record of achievement - e.g. worked in a top-tier company/startup, have quickly assumed responsibilities or impacted results.
  • You are fully fluent in Spanish and English.
  • You show a strong understanding of local culture, communities, and the best ways to reach them.

Please provide an example or evidence of what makes you an exceptional candidate for Tools for Humanity. This is not intended to be a test but a way for us to learn more about you.

The format & length is up to your discretion. Paragraph form, bullet points, a link to your work or portfolio are all acceptable and encouraged.

We look forward to reviewing your application.



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